Campaign Against Group Initiative: How Advertiser Agency SVP Participates in Voting Campaign



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More than half a million people clicked on the anonymous negative clips on Facebook against the corporate responsibility initiative. The way these videos are new to Switzerland. Who’s behind? The trail leads to a known sender.

Anonymous, negative, often clicked: the videos against the group's initiative are new in their style and aggressiveness for a Swiss referendum.

Anonymous, negative, often clicked: the videos against the group’s initiative are new in their style and aggressiveness for a Swiss referendum.

Photo: PD

«A good place! They regularly bring sharp policiesvideos. Please subscribe! “SVP Zurich city councilor Samuel Balsiger posted this on May 19 on his Facebook account. The page he claimed was called” Like Switzerland “and it went online the same day .

On the Facebook account, which according to its own information brings the facts that the “cartel media” would be silent, it has been harassing the left since May. Islamophobic videos, diatribes against foreigners and refugees, praise for Trump.

Since October, more and more articles against the corporate responsibility initiative have appeared on the site. The fight against the initiative brought “Like Switzerland” its biggest hits. A video in which several NGOs are defamed as murderous rapists exceeded 300,000-meterthe clicked. A second clip, describing the initiative’s supporters as “left rioters,” has more than 180,000 views. quite a considerable extension.

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