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Despite Corona’s restrictions: Bargain hunters are hot for discount days in November and in the run-up to Christmas. “The desire to buy is unshakable,” says a Profital study. The operators of the app for brochures and digital campaigns surveyed about 3,500 users in Switzerland from 2 to 5 November. According to statements by the company itself, the survey is representative.
Half of the respondents strongly hope to benefit from the special offers on Black Friday (November 27). They can be spontaneously encouraged to buy another 30 percent. The following applies: “The younger you are, the greater the interest in Black Friday.” What do you want? Profital has: fashion, home electronics, furniture and cosmetics bargains. In these areas there have been discounts of up to 70 percent in recent years.
Offers spread over days
The head of profitability, Raphael Thommen, does not believe that Corona will have a negative impact on buying sentiment. However: one in five respondents feel uncomfortable in stores; in October, it was one in ten. “In order for the flow of visitors to be overcome as best as possible, many of the offers will not only be available on Black Friday, but throughout the week of Black Friday starting November 23,” Thommen said.
He expects a “big fever” in the store and an even bigger one on the Internet. According to the survey, 43 percent say they buy more online thanks to Corona. According to the head of Profital, many of the purchases on Black Friday are likely to be for Christmas.
Almost half of those surveyed begin their search in the discount weeks of November. A third party specifically waits with the purchase until the desired product is in action. An average of six Christmas gifts per person is given away. (aurochs)
Black Friday: Big rush at Manor on Bahnhofstrasse(00:21)
November 27, 2020 is that time again: Black Friday, the biggest shopping day of the year, attracts with unbeatable discounts and bargains in the areas of entertainment electronics, fashion, household items, furniture and much more.
So that you don’t miss out on the chance to get the best deals, you will find an overview of the offers and discount campaigns in Swiss online retail on BLICK from 23 November 2020.
