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At an online event that begins Tuesday night at 7pm local time, the unveiling of at least a new generation of iPhones that can stream on 5G networks is expected. All market watchers agree on this.
Most experts expect a total of four new models: on the one hand, there should be two entry-level devices, the “iPhone 12 mini” and the “iPhone 12”, which differ in screen size. The higher end of the market is expected to serve Apple with an “iPhone 12 Pro” and an “iPhone 12 Pro Max.”
The stock market had been waiting for the presentation in recent days. Apple’s stock price rose from around $ 115 a week ago to more than $ 125 when it opened on Tuesday. Because multiple investors took the profits, the price dropped by $ 2 to $ 123.
The design changed more clearly
The design of the iPhone 12 should change more significantly than in previous years. Observers are expecting a more angular case, similar to that of the iPhone 5 or iPad Pro. The speed promise of the event invitation also points to a faster processor: Rumor has it, the A14 chip will be installed in a smartphone for the first time. time on iPhone 12.
The new generation of Apple phones did not show up as usual in September due to the Corona crisis. In the spring, when close coordination with suppliers in China was really necessary, Apple engineers were unable to fly to China. In addition, the production facilities of Foxconn and other Apple partners were closed for weeks.
Instead, at the traditional event in September this year, Apple introduced a new version of its smartwatch and new iPad models.
Sunrise with Swisscom coverage
In order to equip iPhones with the fastest 5G data transmission, Apple had to remove legal hurdles. After months of patent dispute with modem specialist Qualcomm, the iPhone maker was able to settle out of court.
With the iPhone, Apple is not at the forefront of 5G supporters. Competitors like Samsung, Huawei, Motorola, and OnePlus had some of the first 5G smartphones on the market more than a year ago. So far, they are not very relevant to local users. Because in Switzerland the expansion of the new 5G network has stalled after a lightning start. Moratoriums in various cantons and municipalities are making it difficult to update antennas with new cellular technology.
With the ultra-fast version of 5G, Sunrise has covered 621 cities and municipalities in this country, as a spokesperson said at the request of the AWP news agency. Swisscom supplies 348 locations, a group spokesperson announced. With the slower version of 5G, both mobile operators reach more than 90 percent of the population.
iPhone is a sales engine
The iPhone is by far the most important product for Apple. In the last quarter, about 44 percent of the Group’s sales were generated by Apple’s smartphone. In the fourth calendar quarter, the share of iPhone sales is traditionally even higher. The iPhone also drives business with the entire Apple ecosystem, which includes a cloud service, Apple Watch, headphones, speakers, and other products.
