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Aldi and Lidl have boycotted Doubt Chips so far. The two discount stores have tried everything in Switzerland. Vain. Now Aldi has found a way to put the chips on the shelf, through an outside company.
Brand-name products and discount stores were often discarded. This is still the case for Doubt Chips today. Or better: that’s how it has been until today. The proud Swiss potato chip maker flatly refuses to supply the two retailers Aldi and Lidl.
Aldi has now found a channel to get the chips and put them on the shelf. The discount store bypasses the official supply chain, as “Blick” writes. A solution was then found with a long-standing Swiss partner to include Doubt chips in the eastern Swiss range as a first step, says Aldi spokesman Thomas Liechti. From October 5 they will be there on the shelves. And: “We continue in the conversation with doubts, because we want to offer the chips throughout the country.”
Lidl remains confident in the negotiations: “We have a business association with the company, even if we do not have the Zweifel chips in our range,” says a spokeswoman. And: “We offer our customers a wide range of own-brand products for chips and snacks.”
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