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They are found en masse on our forest floor, but Migros, Coop & Co. continue to source their pineapples from far away.
Whether they are long fir cones or rounded pine cones, pine cones abound in our forests. This made the misunderstanding of many consumers in Fall / Winter 2019 even greater about the fact that Coop and Migros sold decorative pineapples “Made in China”.
Turkish cones and Chinese remaining stock
SRF’s consumer magazine “Espresso” is following up. Have major distributors responded to criticism from the past year? They no longer get the pineapples from China, says Migros and Coop. The cones are new from Turkey.
So Migros is still reducing its remaining stocks of Chinese pine cones this fall and winter season and will not offer the Turkish cones until next year. This year Coop is mixing Turkish and Chinese cones.
His supplier also sources his decorative pineapples mainly from Turkey, Landi said when asked by “Espresso”. There is also a part of the United States. Aldi doesn’t want to reveal anything about this year’s pineapple supplier. However, last year Advent wreaths were offered, some of which came from China. At Lidl they say they only have one pineapple item in their range for Christmas this year. Origin: Turkey.
Cheaper abroad
China, Turkey, USA: Why walk away when the good is so close? In this case in the Swiss forest. Wholesalers are closed: For competitive reasons, they don’t comment on product range decisions, says Coop, for example. At least there is one important tip from Migros: there is no local cone provider.
This is confirmed by “Wald Schweiz”, the Swiss forest owners’ association, but why has no one got into this business yet? Low-wage countries like China or Turkey would produce cheaply, suspects Rahel Plüss, a media spokesperson for “Forest Switzerland”.
Pineapples from the region: “Interesting business model”
In any case, there is no shortage of material in the local forests, according to Plüss: “You cannot speak of a cone emergence.” In his opinion, nothing stands in the way of a commercial sale of Swiss fir, pine or larch cones.
You cannot speak of a cone emergency.
Of course, you shouldn’t just go to the forest to collect pineapples for commercial purposes, he emphasizes. This requires the consent of the respective forest owner. But trust that some of them will be excited about the idea.
The spokeswoman for “Wald Schweiz” does not know whether the demand for pineapples in stores could be satisfied with local products: at least part of the range could certainly be replaced with pineapples from the region to test whether interested customers. “This experiment would be worth it.”
Would wholesalers join too? Migros writes that it would be verified, but only if the effort and income were right.