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Just click on the ad. Nothing is easier than that: in Switzerland, users benefit from time-shift television, also known as repeat television, which is unique in Europe in this way. Television stations such as Swisscom, UPC or Zattoo offer their clients the option to watch programs up to 7 days after their first broadcast. A practical side effect: Advertising can simply be rewound.
Broadcasters complain that if they queue up the advertising, they will lose millions of advertising revenue. According to a “Tages-Anzeiger” report on current collective bargaining, the SRG in particular requires television stations like Swisscom, Sunrise or UPC to pay significantly more for television replay to broadcasters.
Subscription 10 most expensive francs
Specifically, the SRG requires “an increase of a factor of 7.5,” say negotiators. TV subscriptions with a repeat offer could be around CHF 10 more expensive, as TV distributors would likely pass the costs on to customers.
That means: a subscription with a 7-day storage period would be 10.50 francs more expensive per month. A subscription with a 30 hour storage period would be CHF 8 more expensive per month. “We have been in circles for three months. The SRG’s demanding and uncompromising stance has so far prevented a deal, “say those involved in an interview with the” Tages-Anzeiger. “
Loss of advertising revenue
According to the report, the SRG does not deny the price demands. “For their commercially attractive platforms, repeat providers use the content for a modest fee,” spokesman Edi Estermann explains when asked by the newspaper.
The stations lost advertising revenue through fast forward, but these losses would not be compensated. “Along with domestic and foreign television providers, the SRG therefore demands fair compensation from repeat providers,” continues Estermann.
Consumer Protection Warning Words
Meanwhile, consumer protection warns of the emigration of viewers: “The user will not accept it if they have to pay a multiple for the same service at once. Most users who want to watch television late will switch to one of the many streaming services, “Cécile Thomi, Head of Legal Affairs at the Consumer Protection Foundation, is quoted in the report.
The negotiating parties involved, Swissperform and Suissedigital, which represent the interests of cable operators like UPC, do not want to comment on the ongoing negotiations, according to the report. (whoosh)
