[ad_1]
Swisscom chief Urs Schaeppi is convinced: TV stations benefit from the play function. Playback is a feature that allows you to record shows and skip commercials. This annoys broadcasters because they earn money from advertising revenue. If the consumer can hide them, the income also decreases.
“A compulsory consumption of advertising will hardly work,” Schaeppi said in an interview with the “Aargauer Zeitung”. “The stations must be clear: if they advertise too much, customers leave.” The CEO has been with Swisscom for 20 years. In 2013 he assumed the position of chief.
Although Parliament approved the replay, it had to promise talks with the stations.
The digital entertainment market is saturated.
Digital entertainment providers are among the winners of the crown crisis. Netflix and Co. released record numbers. Business with a TV club, movies and series is also booming at Swisscom. Since Corona, people have been watching more series and movies not just on Sunday nights. This level is now reached every day, says Schaeppi. “But our pay TV business also suffers from the fact that we can no longer show live sports,” says the head of Swisscom, who lives with his partner at Bolligen BE.
Schäppi is also concerned that the market is already saturated and prices are falling. Swisscom is 51 percent owned by the federal government. The company is profitable and publicly traded.
Does not work without 5G
Schaeppi demands even more: legal security and framework conditions for the expansion of the fast 5G mobile Internet. “Now we have to expand the network before we have data columns and data jams,” says the trained mechanical engineer and business economist. But many people in the population are against it. They fear the health risk of technology and prefer time spans without a cell phone.
In Schaeppi, there is a lack of understanding. “We had the same discussion when we launched 3G almost 20 years ago,” he says. You need more network capacity and higher speed for new platforms and innovation. “Of course we can reject 5G, but Switzerland will lose the connection.”
