Change Research: How Jonas Projer Became NZZ’s Dream Man



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The man on television becomes the boss of “NZZ am Sonntag”. A difficult relationship is looming: Projer’s career is criticized, his tone is feared.

From tabloid press to quality newspaper: Jonas Projer takes over as editor-in-chief of “NZZ am Sonntag” in September.

From tabloid press to quality newspaper: Jonas Projer takes over as editor-in-chief of “NZZ am Sonntag” in September.

Photo: Walter Bieri (Keystone)

General surprise, amazement, for some even horrorAlso the first day after it became public that former SRF man Jonas Projer was leaving his post at the «Watch TV» as editor-in-chief of «NZZ on Sunday» changes.

Surprise and amazement, because Projer immediately fails «NZZ on Sunday» seems to fit: like a television man for a print newspaper. And as the current editor-in-chief of a tabloid medium that «Watch TV» well it should be with the september «NZZ on Sunday» to Quality zmanagement, who always get top marks in credibility and quality surveysr holds.

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