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The leadership of the fate of the Engadin St. Moritz jet set is once again in the hands of women. Tina Boetsch (44) will be the head of the tourism organization on February 1, 2021. The Basel native has been associated with the Engadine since she was a child, according to a statement. She sees it as a “great opportunity” to be able to live her passion for tourism and the Engadine in her new professional role, she continues.
Boetsch was most recently contracted with premium chocolate maker Lindt & Sprüngli. There he was responsible for the future development of the company’s business and headed the competence center for chocolate in Kilchberg ZH. Start of his career: what was then Swissair, then he worked in marketing at Swiss. Later he headed the Business Development department of Maestrani Schokoladen in Flawil SG.
Controversial boss position
The president of Engadin-St. Moritz VR, Kurt Bobst, is convinced that Boetsch has the ideal prerequisites to “implement the overall tourism strategy for the Upper Engadine, manage tourism development projects and strengthen stakeholder management.”
After Ariane Ehrat (59), who resigned three years ago and was replaced by Gerhard Walter from Tyrolean as Director of Engadin St. Moritz Tourismus AG on May 1, 2017, a woman is back in charge of the marketing organization . Boetsch herself is quoted in the communication as saying that she hopes “to work with such a motivated team.”
The position of CEO of Engadin St. Moritz has been controversial in recent years. In mid-September 2019 there was a big explosion: Austrian Walter resigned. Accusation: wasting money. The dispute in the rich destination escalated, the former spa director sued St. Moritz Tourismus in early 2020. The disputes have already been resolved.
