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Lucerne
Unusual campaign at Europaplatz: artist Wetz gives companies 110,000 francs
Werner Zihlmann (Wetz) caused a sensation with a special art campaign in front of the KKL in Lucerne. He delivered a total of 2,200 fifty-real bills to companies that have supported him in recent years.
Wetz (left) on the lectern during the award ceremony in front of KKL Luzern. Before him, KKLB CEO Silas Kreienbühl has just opened the wooden box with the main prize, which will then be presented to the H&T Sursee representatives. It’s packed to the brim with 1000 actual notes out of fifty.
Wetz, whose real name is Werner Zihlmann, is an artist and artistic mediator who knows how to draw attention to his art. For ten years he has directed the KKLB (art and culture on the Beromünster regional station) at the former Beromünster state broadcaster. There he exhibits artistic works and regularly organizes unusual artistic events. Lack of conventionalism is one of its trademarks. He wants to bring art to people, which he often does successfully.
His action on Wednesday morning at Lucerne’s Europaplatz, opposite the KKL, was also unusual and almost spectacular. The event was announced as the “Swiss National Prize for Cultural Promotion”. And for once it was the other way around: it was not the artist who received money, but ten companies that received money from the artist.
Thank you for the invaluable support throughout the years.
The support for his artistic endeavors, which he received from various companies in recent years, was invaluable and he was actually unable to pay it properly, Wetz said at the small celebration under the KKL roof. And yet, on the KKLB’s 10th anniversary, he finally wanted to thank the companies in the form of money.
Wetz was not wrong: ten wooden boxes with screw-on lids were available for the award. They were filled with a total of 2,200 fifties. The money was real. And it didn’t come from sponsors, but from Wetz himself.
One of ten wooden boxes full of money.
Main prize for the H&T Sursee
The main prize, 50,000 francs, went to the civil engineering H&T Sursee. She has provided Wetz and her KKLB with structural support over and over again over the years. Paul Fuchs and Peter Amberg of H&T Sursee took away the box full of 1,500 notes with thanks. It will continue to help the KKLB. An upcoming project would be nothing less than the construction of a metro station at the KKLB, Wetz and H&T representatives said.
Other honorees were the Hug Guezli-Fabrik in Malters, which provides the necessary supplies of sweets at KKLB events, and the Otto Sursee, where Wetz was once allowed to use the best commercial space for one of his exhibitions during a year.
It was a sympathetic action that Wetz organized against KKL Luzern. The prices were meant to be real and honest. And they should further strengthen the ties between the award-winning companies and Wetz. Wetz said with disarming honesty:
“I am also interested in further connecting businesses with the KKLB.”
Many of the award winners will invest the money in future KKLB projects.
Wrapped in warm clothing and protective masks: Niccel and Emil Steinberger were also present at the award ceremony.
Emil Steinberger was also present
The award ceremony at Europaplatz lasted almost an hour and a half. Among the guests, who honored Wetz with their presence, there were also some celebrities. Among them was Emil Steinberger, who has already performed at the KKLB and has often worked with Wetz. They all waited patiently in the biting cold under the roof of the KKL in Lucerne. Sometimes you have to be tough on art. The award ceremony should have initially taken place in the Marian Hall next to the Lucerne government building; it would have been warmer there. Due to the crown, the event was moved outside under the roof of the KKL.
The award ceremony took place under the roof of the KKL.
