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That’s! No Swiss woman will ever be named Miss Switzerland with a crown on her head. Because Miss Switzerland Organization AG is bankrupt. This arises from a publication in the Official Gazette of Commerce of Switzerland. The miss.ch website is still online. People are still encouraged to participate in the casting as long as they are at least 168 centimeters tall and between 18 and 27 years old. The organizers continue to play with the dreams of the girls. But the casting will never take place again.
The worm has long been in the oldest Swiss beauty queen election, which took place for 42 years. The last time she took the stage was in 2018, old-fashioned with a bikini passage. Andrea and Iwan Meyer were in charge, Angela Fuchs was the CEO of the new Miss election.
For Jastina Doreen Riederer, Missen’s months were a nightmare
The March election two years ago was won by Jastina Doreen Riederer (22), who was relieved of her post immediately after just under ten months. She was unreliable and never approachable, so the indictment. As a result, dirty clothes were washed in public. Riederer accused the organization of receiving only 74 francs a month in salary. “I am very disappointed with the way the Miss Switzerland Organization treated me. On the other hand, I feel liberated that it is over. Now no one tells me when to go to bed and I no longer feel offended. I don’t have any more sleepless nights, I don’t cry anymore and I finally have an appetite again, ”she said shortly after being eliminated and her title retired to VIEW.
Riederer has completely withdrawn from the public eye. Angela Fuchs resigned shortly after the election and resigned from the board of directors. She protested saying it had nothing to do with the subsequent grievances. “I would never have publicly fired a young lady six weeks before the end of my term. To this day I don’t understand it and I wouldn’t have approved of it either. I also can’t understand why Jastina can’t be called ex-miss. He won the elections well. “
As Missen’s new mom, Anita Buri took the reins
Hope was then in the former Miss Anita Buri (42), who like Missen-Mami should have steered the ship in the right direction. But after three months, this collaboration was also history, due to different opinions about the direction of the organization, as it was officially called at the time. Buri does not want to comment on this.
Angela Fuchs learned these days about the bankruptcy and the problems of Miss Switzerland Organization AG. Also that the subsidiary Miss Schweiz AG will soon declare bankruptcy. This despite the fact that the 2018 elections were negative. Andy Meili, an entrepreneur from central Switzerland, wanted to buy the brand at a great price, he confirmed to BLICK, but the other party let the deal fail. “I’m sorry it didn’t work out. With enthusiasm and more investment, she would have given Miss Switzerland new life. I am moved that it ends like this, it’s a shame. “She does not want to comment on why the contract was not concluded. Angela Fuchs also regrets that the Miss Switzerland organization has not managed to move the brand that was once so strong and proud into the new digital age with the ≠ MeToo debate. No more can be quoted on this either. After the loss there are money claims and lawsuits. Only Fuchs says, “I will probably lose a lot of credit.”
Former Miss Alina Buchschacher hopes to limit image damage
One speaking is former Miss Switzerland 2011, Alina Buchschacher (29). She just had sleepless nights, but for a different reason: her son Noah celebrated his first birthday on November 8. Regarding Miss Switzerland, she says: “With all the gossip from the last election and the fact that people are still waiting for their money, I’m not surprised, I saw it coming. Basically, I think it’s a shame for the brand that it goes down the drain. For decades, the election of Miss Switzerland was part of Swiss culture. I hope the image of the brand is not damaged further. Other than that, that choice with all the models and influencers would no longer be up-to-date and therefore no longer feasible. “
Linda Fäh is saddened by the end of the Missen tradition
Linda Fäh (33), who won the crown in 2009 and is now a successful pop singer, says: “It is sad that the Missen tradition has come to an end in this way. I’m thankful that when the title still mattered, I was there and put this springboard into show business. It was an experience that shaped my life. “
Former Miss Nadine Vinzens is simply speechless about the ultimate ending
Nadine Vinzens (37), 2002 beauty queen and today’s DJ, says: “I’m a bit speechless right now. I think it’s a shame and I still can’t believe that Miss Switzerland will never be there again. An election that has always had enormous status, and has been for a long time. It probably shows that today other platforms have become more important, so it is no longer important to have a Miss Switzerland. “
For Miss 2001 Jennifer Ann Gerber, this kind of beauty choice is no longer appropriate
Jennifer Ann Gerber (30), Miss Switzerland 2001: “It’s a shame to have the platform against the wall. In my time it opened many doors for me, as for the failures before and after me. It was a springboard for all the races that could take place. Of course, today, a beauty choice that has to do with appearance is no longer contemporary. Today ambassadors are needed to transmit content. An analog platform that conveys content such as culture, tolerance and openness would be particularly important for young people, who often define themselves through social media and are consequently overwhelmed. With the themes right and reflected, this would still be an exciting springboard for many today. “
Tanja Gutmann does not want to miss her experience as Miss Switzerland
Today’s moderator and mental coach, Tanja Gutmann (43): “I think it’s a shame. For me it was an incredibly beautiful, exciting and instructive moment that I would not want to miss under any circumstances. The title catapulted me into a whole new life, without which I would not have become who I am today. But I think the format just doesn’t match today’s zeitgeist anymore. “
The silence of the organization and the former Missen Winiger, Rigozzi and Rinderknecht
Iwan and Andrea Meyer, who could only be reached via email address during Riederer’s tenure, left a BLICK request unanswered. Former Miss Christa Rigozzi (37) and Melanie Winiger (40), who became the youngest Miss Switzerland of all time in 1996 at the age of 17, also don’t want to comment. Dominique Rinderknecht (31), who is now a DJ and presenter, is also silent. In response to BLICK’s request, she said she didn’t have time for a response in two days, she was just “in great shape.”
Blick TV will bring a focus program on the theme of Miss Switzerland on November 12 starting at 11.30 am Among others with former Miss Nadine Vinzens and former organizer Angela Fuchs.
