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Alisha Lehmann explains: “I can live on my salary as a player, but not much more.” Image: keystone
Natistar Alisha Lehmann – the woman who makes more money with Instagram than with football
Alisha Lehmann wants to play for Switzerland in the European Championship soon, today at 4:30 pm the next qualifying match is in Romania.
For once, this annoying virus also has a small advantage. The women’s team traveled to the next European Championship qualifier this afternoon in a private plane. This is what Uefa says. In Mogosoaia, less than a 30 minute drive from Bucharest, Switzerland meets Romania (4:30 pm, SRF2 live). A victory, and EM 2022 is very close.
That this is so also has to do with Alisha Lehmann. The 21-year-old scored a major 2-1 victory in the top fight against Belgium with her goal from a month ago. Now Lehmann says: “We would do well to take Romania very seriously.” The 1-1 draw in Croatia immediately before Belgium’s victory is tribute enough. For Lehmann it would be the first big tournament. In 2017 he was not part of the MS. Missing the 2019 World Cup still hurts.
The story of the footballer Alisha Lehmann begins in Konolfingen in the canton of Bern. She was six when she and her cousin joined the soccer club. It stops again after half a year. Fun is only limited with children. Six months later, he starts a second time, “only if you can do it,” says his mother. She does. Also because this time there are two friends.
At 12 o’clock the road leads to YB. In the summer of 2015, Lehmann is part of the U-17, which reaches the final of the European Championship, it is the best result of a Swiss women’s team. By then, at the latest, it becomes clear: your path sooner rather than later will take you abroad. The time has come in 2018. He moved to West Ham United at age 19. She still plays there today and has since extended her contract until 2022.
Alisha Lehmann in action against Manchester City. Image: AP / PA
“Now I have become one of the leaders. I have matured, I have improved technically and physically, and my self-confidence has also increased. “
But Lehmann is more than a footballer.
Earn more money with Instagram than with football
The story of influencer Alisha Lehmann begins in spring 2018. With a video about Lake Lucerne. Barefoot and in a bikini, Lehmann shows her skill with the ball, the images go viral, reaching almost a million views.
Lehmann shows his skills.
Since then there has also been a strong upward trend on social media. 1.5 million followers already has on Instagram. For comparison: of all the Swiss national teams, only Xherdan Shaqiri and Granit Xhaka have a greater reach with their profiles.
The influencers of Swiss sport 2019
For Lehmann, however, the importance of his virtual presence is far greater. Because, unlike her male colleagues, she doesn’t make millions from soccer. “I can live on my salary as a player, but not much more. Thanks to social media, I earn a lot of money. And the effort involved is also limited. “
Now, however, there should be no wrong image. Lehmann likes to act himself, supports him, but also says: “I only do the things that I enjoy. When my management receives inquiries, I analyze them and choose the brands that suit me. My closet does not have space for all the things that are sent to me. Then I give some of the items to my teammates. “For Lehmann it is equally important that I can help make women’s soccer more visible.” I think it’s great when some girls start playing soccer when they see videos or photos of me. “.
In conversation, the 21-year-old is as refreshing and open on the subject as she presents herself online. It represents a generation that does and does what it wants to do. And he also shares his private life with the public.
This also includes his relationship with Nati’s colleague, Ramona Bachmann. The two never kept a secret about it. Because there is nothing to hide. Not even during meetings with the national team. But Lehmann points out one thing: “On the field, we are normal partners, not in a relationship.”
They lived together in London until recently. Bachmann played for Chelsea. In the summer he left the city and moved to Paris. Because she no longer felt comfortable in Chelsea. «Alisha saw how unhappy I was and said:
Up to four hours of video telephony per day
And that’s why Lehmann now lives alone in London. «For the first time in my life. Thanks to Corona, sometimes it’s quite boring, ”he says. Visits between different households have been banned in London for a long time. “But fortunately there is Facetime, some days we can see and hear each other for up to four hours. Cook together virtually. Or go for a walk with our dogs at the same time. “
These days, the two of them enjoy seeing each other live again. Together they will be on the field against Romania. Who will score the goals? Never mind. The main thing is that it is enough to win. Like against Belgium a month ago.
