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1/3 distance: “No hand, no fist, no hug: always say hello from a distance.” (Image: BAG)
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2/3 Follow-up of contacts: “Have in common the person you like and your favorite club: you want your number” (Image: BAG)
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3/3 Quarantine / Isolation: “Help everyone on your own: Always maintain isolation and quarantine” (Image: BAG)
Switzerland
The BAG campaign to combat the coronavirus enters a new phase. “Just do it!” It is the appeal that aims to remember hygiene measures.
Also, the dating app Tinder and the gaming platform Twitch are now being used to reach out to young people. With the clear appeal “Do it!” and new subjects should be “urgently reminded of the rules of hygiene and behavior,” said the Federal Office of Public Health (BAG). The focus is on tracing, testing, isolation and quarantine – the “TTIQ” strategy.
Furthermore, the campaign is said to be especially aimed at young people. They must be motivated to leave their full contact details at the start. In addition to traditional advertising material and media, the dating app Tinder and the gamer platform twitch.ch are also used.
