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“Is that all?” Some customers ask after opening the new Lindt can of tin in Britain. bild: Facebook / UK Extreme Couponing and Bargains Group
“Children Cry!”: Lindt Gets into a Shit Storm in England Over a New Christmas Box
The chocolatier faces harsh criticism in the UK. The reason for this is a new box of chocolate for the Advent season.
It is a gift for the feast of love. But with this product, the Lindt chocolate company in Britain has mainly stoked anger. A few days ago, the Zurich company launched a red round tin in the UK decorated with Lindor snowflakes and balls. In doing so, he raised the expectations of many customers for a box packed to the brim. However, expectations were disappointed, British media reported.
Because a customer posted a photo of the content on Facebook, which shows a rather sparse chocolate image with 32 Lindor balls, although there is much more space in it. The content was “poor and disgustingly small,” the woman wrote, and thus sparked an alleged bullshit storm, a wave of protests of several hundred online comments.
“Is that all?” Wrote one user. Some became cynical: “A shock. Brexit, Covid and now Lindorgate. I’m so angry. How dare you! Children cry! And: “If there was a box of chocolates in 2020.” It didn’t help that Lindt indicated on the package how many balls are in the box.
A spokeswoman for Lindt apologized to the British media for the disappointment. They take criticism very seriously and will of course work to ensure that customers are happy with all Lindt products over the holiday season.
In 2019, Lindt received a bus in the US.
Alone: It’s not the first time in the recent past that Lindt has drawn criticism with its luxurious packaging and low content. In 2019, a Californian court grunted the company a fine for this (CH Media reported). The plaintiffs had taken Lindt to court on the charge of misleading consumers with oversized or even nearly empty containers. Lindt’s US subsidiaries, Ghirardelli and Russell Stover, were affected.
As a result, the two companies did not plead guilty, but agreed to pay the US $ 750,000 fine. And they agreed to make the packages smaller in the future or to equip them with a transparent film so that customers can see the contents.
