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H&M only offers plus sizes online. German plus-size model Julia Kremer asks: How does that fit in with the company’s culture of diversity?
Julia Kremer is a German plus-size model and campaigns for body positivity.
Photo: PD
Julia Kremer stands in front of a sheet of paper at an H&M branch, the camera is working. The note reads: “For the widest possible selection of styles, we will soon offer H & Mplus exclusively online. In the future, many models up to size XL will be available in our stores. “The Swedish textile company is kindly trying to announce that it is banning large sizes in stores to online retailing. And it continues to wish customers:” Have fun shopping! ! “
Julia Kremer, 30 years old and German plus size model for twelve years, finalreand Dthis message next to him. Kremer advocates for the body positivity movement and has called for campaigns like #respectmysize to show more tolerance towards all body shapes.
Kremeteris mwatch out for Tiktok on H&M, wondering what the dialogue might have sounded like at the diversity meeting: “Dear colleagues, how do we tell our plus-size girls that the H & Mplus department can only be found online? it is? – Oh, the note is enough. “
H&M justifies its move according to the «Frankfurter Allgemeinenorth Zeitung ‘with the fact that demand for the oversized range has shifted to the online store in recent years. Kremer Findings – Understandable if you look at how clothing was offered and presented in stores.
But the decision is also contradicted, because H&M advertises diversity quite aggressively. The company announces on the website: “We want to show the way to an inclusive world. Inclusion and diversity have to do with who we are and who we want to be. “Are people who wear the most clothing excluded?
Always the answer: “The demand determines”
A journalist made last year in the magazine of the “Süddeutsche Zeitung” wrote about shopping at H&M with her 11-year-old daughter. The daughter had grown up and needed new jeans. After 45 minutes, she said, “Just hurtful.” No jeans fit.
The father writes: «My daughter does not think she is fat. But she says: ‹When I go out at H&M, I have the feeling that people divide people into thin and fat, and since nothing fits, I belong to the fat.›»When asked by the father, H&M explained: Supply is based on demand.
In recent years, more and more people have been seen on international catwalks who are physically disabled, have pigment spots, wear oversized, transgender and oversized models. The new fashion trend does not seem to have reached the customers of the big fashion chains.
Julia Kremer says that many do not know that fat women are in society be overlooked. she formulates specifically on Instagram how your customer’s needs are viewed: She wishes that clothes from XS to XXXXL could be found in a clothing bar. At H&M, but also at all other clothing stores. No differences, no special treatment. “I want to dress like my skinny friends.”
And from H&M there would be Kremer I wanted them to contact plus size bloggers. she I would like to speak to H&M on an equal footing: “I offered to sit at a table.”
