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Bang at Lid Switzerland: Torsten Friedrich becomes the new CEO. His predecessor Georg Kröll will join the Lidl Foundation in Neckarsulm (D) on November 1, 2020 to open several national markets there, including Denmark, Finland,
Greece and Cyprus, Italy and Malta, Austria, Sweden, Switzerland and Slovenia are responsible.
Georg Kröll led Lidl Switzerland for six years. His successor Friedrich has been with Lidl for 18 years. Among other things, he was responsible for various management positions at Lidl International and Lidl Germany. Until now he was vice chairman of the board of directors of Lidl Austria.
Branch network expanded by 50 percent
Under the leadership of Kröll’s management, Lidl has grown strongly in Switzerland and has expanded the branch network by 50 percent to 145 branches nationwide, the discount store writes in a message.
“I am taking very important steps, but I am convinced that I can continue the positive development of Lidl Switzerland in recent years. In my previous job at Lidl in Austria, I was able to see the advantages of the Alps and
Learn to appreciate the mountain world, ”says Friedrich. In this sense, Switzerland has always been a dream destination for your professional plans.
Aldi Suisse had already replaced the boss on September 4: Jérôme Meyer will be the new CEO of the company from the end of the month. He succeeds Timo Schuster.
