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Zug fans will be asked to pay more in the future. Image: KEYSTONE
Eismeister Zaugg
The EV train increases prices and thus confirms Karl Marx
So yes: Zug does not finance one of the most expensive teams in the history of our hockey through donations from its wealthy president. But all because of the income from the hockey business.
Sometimes it is time to apologize. Over the years I have hinted, sometimes directly, sometimes between the lines, that Zug can only afford his formidable team with stars like Leonardo Genoni, Raphael Díaz or Grégory Hofmann thanks to his president’s grants that are outside the company. President Hans-Peter Strebel is considered a friendly billionaire. Now it is clear: Presidential money flows exclusively to the youth organization and the main sports center (OYM), which costs around 100 million francs.
Zug increases the prices of seasonal fertilizers between CHF 30 and CHF 100. Compared to the Zentralplus.ch portal, the manager Patrick Lengwiler explains the price increase, which takes place in times of coronavirus crises, in a detailed way, smart and easy to understand. “Every three years, we adjust prices moderately to remain competitive. Furthermore, the demand from us is very high ».
The declared objective of the EVZ: the master cup. Image: KEYSTONE
Similar to the SCB, Zug could have sold more season tickets in recent years. But the sale was halted in order to put tickets for the 7200-seat Bossard Arena into retail. And it is undeniable that the equipment is more expensive today than it was three years ago. Therefore, a price increase is justified, it is logical and direct.
Fans show understanding
Patrick Lengwiler assumes that his clients will understand the highest subscription price: “We defined long before the crown crisis that we would increase prices. We discussed this with fans and other parts of our clients months ago. You don’t want to have felt displeased at the time. “Some fans have told me that they will stop using one or the other beer to renew their subscription.” What does it show us: more expensive subscriptions? No problem. People can save the surcharge from the mouth, so to speak.
According to Lengwiler, the club’s management decided to make adjustments based on purchasing power in the various areas. “For the subscriber of a seat, a price increase from CHF 75 to CHF 100 means roughly the same as CHF 30 for the holder of a living room subscription.” Logo: the rich sit, the poor have to stand up.
EVZ CEO Patrick Lengwiler explains why prices are currently rising. Image: KEYSTONE
But doesn’t the EVZ lack a little flair when more money is required in times of crisis? Patrick Lengwiler explains that he can understand this argument. “But our product has its value. We also want to remain competitive in terms of sport and economy. “
But a little malice
Hey, voilà, that is the decisive sentence of the prudent administrator of EVZ: not through subsidies from the president, but only with the funds generated in the hockey business, EV Zug remains competitive in the transfer market. And since the equipment is really expensive, the prices have to increase. Because as Patrick Lengwiler rightly says: the EVZ product has its value.
The Zugers are in the same pot as the SCL Tigers, Ambri, Servette, or SCB (to name just a few competitors), who can actually only spend what they can get from the hockey business. In fact, a scoundrel who claimed that Zug was so successful in the transfer market thanks to the contributions of Hans-Peter Strebel that it was possible to relax, for example, the SCB Leonardo Genoni or the HC Lugano Grégory Hofmann.
And yet the chronicler is still allowed a little malice. For which he apologizes immediately. With this price increase, the cautious Zug administration confirms the great capitalism experts Karl Marx (1818 to 1883) and Friedrich Engels (1820 to 1895), who are still cited around the world. If we were both among us and season ticket holders at EV Zug, they would probably have made a joint statement: “Only those who exploit the proletariat and let the little people pay can become millionaires and billionaires.” End of malice.
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