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SINGAPORE – Travel and tourism players on Wednesday (Nov 25) welcomed Singapore’s first physical trade fair, and Asia-Pacific, since the Covid-19 outbreak, a key step for more fairs to be held. commercials of this type here.
TravelRevive, a two-day trade show running at the Sands Expo & Convention Center through Thursday, was made possible with the introduction of new security measures to help ensure the health and safety of exhibitors and attendees alike.
Among the exhibitors at TravelRevive was technology solutions firm LDR, which has designed walking tours and recently toured to provide solutions for virtual conferences and events.
LDR Business Development Manager Kelvin Yeo said that while the trade show was fairly quiet, he prefers a quiet physical show to a virtual one that may bring more meeting opportunities.
“I’d rather have one quality in-person conversation than 100 Zoom conversations,” he said, noting that virtual conferences and meetings with multiple meeting rooms can be chaotic.
TravelRevive is the first pilot trade show to be held in Singapore under the newly developed hybrid event trade fair prototype for secure trade events, secure itineraries and digital enablement tools, as part of a collaboration under one of the Alliance groups to the Emerging Stronger Taskforce Action. .
This prototype is for larger events with more attendees than the 250 limit imposed for Meeting, Incentive, Convention and Exhibition (Mice) events for which the Singapore Tourism Board continues to accept pilot applications.
It is the first physical trade fair to be held here since the Singapore Airshow in February. The hybrid event also features virtual conferences.
About 1,000 attendees and exhibitors are expected at TravelRevive, organized by the Singapore Tourism Board (STB) and Messe Berlin (Singapore), including some 65 foreign delegates from 14 countries.
A total of 36 exhibition stands were set up, and each exhibitor received a dedicated meeting module to take the discussions further. These booths and pods were equipped with Plexiglas panels, which allow face-to-face discussions to take place safely.
Warehouse Hotel Sales Director Elaine Luei said that while there are fewer buyers at the event compared to pre-Covid trade shows, the measures in place, such as the plexiglass shields on each meeting pod, are comprehensive and ” they help protect people. “
“The booth setup was pretty (hassle-free) and we really didn’t have to worry, and the (organizers) were pretty proactive in telling us what to expect,” he added.
As part of the safe management measures, the attendees were divided into groups of 20 and interactions were limited between the groups. They were also given TraceTogether tokens to facilitate contact tracing.
Foreign delegates, as well as some local attendees and exhibitors, were required to perform rapid antigen tests on Wednesday.
STB Executive Director for Exhibitions and Conferences Andrew Phua explained that different testing approaches are being used for the various Mice events.
“For each pilot event, we work closely with the Ministry of Health. It is really quite personalized in (see what is) the best way and the best approach to do testing … and at the same time ensure that everyone is evaluated. safely and commercially. Events can be held safely and reliably, “he said, noting that approximately 500 people will be screened each day on TravelRevive.
Safe itineraries, including private visits to museums and virtual tours, have been selected for foreign delegates, who must take a test every other day, in addition to the tests required on the days of the event.
Changi Airport Group has also developed an online tool called Safe Travel Concierge to help travelers manage their visits by customizing a pre-entry travel checklist, such as a swab test.
Among the foreign delegates at Wednesday’s event was Natjariya Rodprukpoom, CEO of the Thailand-based travel agency Asia Hub, which is in Singapore until November 28.
In addition to the opportunity to meet some of his hotel and attraction partners and discuss opportunities for when travel is less restricted, his visit to Singapore is also about assessing the situation of tourists here, he said.
“We want to know how Singapore deals with tourists, how it controls the (spread of infection) and what is happening with the tourism industry in Asia. Coming here, I see how Singapore has developed the technology to (track us and our itineraries), and Singapore has done very well, “said Ms Natjariya.
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