The Tokyo Olympics Official Store branch closes four months before the Games start or not



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The last sad event of the turbulent event.

It would be a huge understatement to say that the run-up to the Tokyo Olympics It has been less than smooth. First came the postponement of the Games caused by the coronavirus, which were originally supposed to open in July 2020. Then the chairman of the Tokyo Olympics Organizing Committee resigned last month, followed by the resignation of its creative director. in chief this week.

And now comes the farewell to another Olympic partner even before the first event takes place, with the closure of the Tokyo branch, Fuchu of the official Tokyo Olympics merchandise store. Shoppers in the western suburb of Tokyo still have a few days left to visit the store, which recently posted a printed notice, in Japanese and English, that reads

“Dear customers
We regret to inform you that our store will be closing on March 21st. Thank you very much for your support since the store opened ”.

It is not a shocking decision, since it is difficult to imagine that the demand for Olympic merchandise is less than it is now. It’s hard to feel a sense of excited anticipation in the air when there is a chance that public breathing will give you a deadly disease, and even if Tokyo goes ahead with its current plan to open the Olympics on the scheduled date of July 23, there is the question of whether foreign athletes will come to compete or not, and whether spectators will be able to see it in person.

On the bright side, all is not lost for those who want to buy Tokyo Olympics souvenirs., given that the Tokyo Olympics Official Store still has several branches open in Tokyo (there is a list here), many in more centralized locations than Fuchu. It’s also possible that the Fuchu store closing is partially influenced by spring as the beginning of the fiscal year for many Japanese companies, meaning they may have had to choose between closing the store now or extending their lease long. after the Games. scheduled to end and demand for its products has completely disappeared. Still, it is sad to think that the Fuchu branch was unable to travel the distance to the event, that is the reason why it began its existence.

Source: Tokyo Olympics Official Store, Twitter / @ kokusairengo via Hachima Kiko
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