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A raffle in which participants will only have to pay $ 1 and have the opportunity to get a condo in Tampines has attracted attention.
With aggressive sponsored posts on Facebook and Instagram, real estate firm Propnex is offering entrants the chance to win a grand prize from a condo at Treasure in Tampines being developed by Sim Lian Group, all for the great price of $ 1 when members of the public sign up as a friend of Propnex.
The form requires interested parties to fill in the details of their personal data that are mandatory and requires the individual to verify their contact detail (s) by means of a one-time password sent to their email / phone indicated together with the $ 1 payment via PayNow / Paypal / Credit Card.
The firm also appears to have been sponsoring social media posts to boost subscriptions.
These have been seen on Instagram:
Meanwhile, these have been seen on Facebook:
The draw organized by Propnex has elicited some reactions online, most of them negative.
TOC Asia realtors spoke to indicate that the giveaway appears to be a data mining exercise in which Propnex will be able to collect information from entrants who sign up.
“The intent of the giveaway is very clear, in the sense that the company intends to collect data from the public for its future marketing outreach.
“It is unknown if it is illegal or not, but the important thing is that the public that is signing up should be aware of what they are signing up for and what the attached terms and conditions are,” said an agent from a competing firm who spoke on condition of anonymity.
One of the conditions that participants must accept is that it allows Propnex the right to future commercialization of all company events and promotions.
Participants will not be able to opt out of this condition, which then allows the company access to personal data, and grants them the right to use the data in the way it deems necessary.
This practically allows Propnex, its agents, business partners or even companies that buy the information, to communicate via whatsapp, sms or even emails for all future promotions, as it would have had access to a massive database of clients .
The company does not provide any details on how the data collected will be used or protected, but what it makes clear is that members of the public who sign up agree to have their personal data extracted for all of the company’s and other marketing efforts. share the data with.
Industry observers point out how this would even render Propnex’s real estate agents useless as the company will be able to communicate with its clients directly, which could mean that agents can be overlooked and potentially lead to a loss of revenue. or make them cut. off the chain completely in the future.
It is also not known whether Propnex has obtained a draw permit from the Singapore Police.
What does seem clear about the promotion is that it is a massive data extraction exercise that will provide the organizer with access to personal data, which the company will use in the future for its own outreach and marketing purposes.
And this requires a certain level of scrutiny by the authorities and questioning by the public.
