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Influencers in rural China drive tourism and commerce, from a hot Tibetan shepherd to a cool and ‘too beautiful’ horseman in Xinjiang
Hot on the heels of the Tibetan pastor who rose to fame in China recently for his robust and handsome appearance in a viral video, an official from Yili County, Xinjiang, has become a minor celebrity via Douyin, the Chinese equivalent of TikTok. , the 41-year-old deputy director of Zhaosu County posted that she is shown galloping on horseback across snowy terrain in a billowing red cape. Chinese Internet users have admired his videos, describing his horseback riding as “brave and heroic” and “Too beautiful.” Get the latest insights and analysis from our Global Impact newsletter on the great stories that originate from China. “I also want to buy a horse to go to work, although I don’t know if the city of Shanghai will allow it, that?” One commenter joked. He, who is from Sichuan, in southwest China, said he started posting videos on his Douyin account to promote tourism and agricultural products from his county. She told local outlet Decision Magazine that she was worried about getting injured while filming her. videos in the snow, depicting his shoes as blocks of ice. Its content, including 18 live broadcasts in less than a month that helped sell nearly $ 150,000 worth of produce, generated the equivalent of tens of thousands of US dollars in revenue for county residents. “It’s all worth it,” he said. “The love that is sent to us has made us feel warm in our bodies and minds.” It took a few months for him to gain about 500,000 followers online, and the total shot almost in half, to more than 740,000. In two days, the Chengdu Economic Daily news outlet reported on December 2, China’s provinces are trying to capitalize on online influencer attractions to boost tourism and hope to replicate the success of Zhaxi Dingzhen, a 20-year-old Tibetan pastor from Sichuan, who became an internet sensation after a viral video showed what fans described as his “pure smile” and robust appearance. Regional governments are tracking their populations for ambassadors to promote remote areas of China to the rest of the country. The spotlight turned to Dingzhen and recalls the acclaim in recent years for farmers in China who broadcast their rural lifestyles live. The most famous of them is Li Ziqi, who presents an idyllic rural lifestyle to his millions of fans. As for Dingzhen, his newfound fame as one of the most handsome men in China led him to become the face of a state. owned by a tourism development company in his hometown in mid-November. The company has posted a YouTube video following Dingzhen in Chengdu. In Litang, Sichuan County where Dingzhen is from, Du Dongdong, the general manager of the local Cultural Tourism Investment Development Company, told The Beijing News that the popularity of Dingzhen has dramatically increased the popularity of the area. Du said Dingzhen helped change the public’s impression of the region, which is about 4,000 meters (just over 13,000 feet) above sea level. we work to promote our tourism, the instinctual idea of the people about Litang is altitude sickness and lack of oxygen, “he said.” Now, because of Dingzhen, people’s attention has been diverted from these problems. Dingzhen has played a fantastic role! ”According to Trip.com, a leading travel website, Litang’s search volume for the past week was 620% higher than the same period last year. It was also four times higher than search results during the week before this year’s “golden week” National Day holiday, which falls in early October and is a time when many Chinese travel. While some fans had mistakenly thought that Dingzhen was from Tibet, the pastor clarified on Weibo, China’s Twitter, that his home is in Sichuan. “Friends who believe that Dingzhen is in Tibet, Dingzhen, Litang’s tourism ambassador, welcomes Litang to Sichuan,” Sichuan Provincial Television and Radio wrote on Weibo. Tibet Daily, a government spokesman for the Tibet Autonomous Region, posted a photo of the Potala Palace (the winter palace of the Dalai Lama since the 7th century) on Weibo with the caption: “We are waiting for you in Tibet. “In addition to Sichuan and Tibet, other Chinese provinces have tried to capitalize on Dingzhen’s fame, including Yunnan, Hubei, Guangdong and Shandong.” Although Dingzhen is in Sichuan, his sisters and brothers are in Yunnan, “Yunnan Daily, the government spokesman, along with photos of ethnic minority people. Southern Metropolis News, a leading media outlet in Guangdong, southern China wrote on Weibo: “Dingzhen, Guangdong is a good place. We have scenic drive areas and various delicious dishes for you to eat. We are waiting for you in Guangdong.” More from South China Morning Post: * Chinese farmer becomes star online for his impressive poetry recital * The most handsome man in China right now? This article Influencers in rural China drive tourism and trade, from a hot Tibetan shepherd to a cool horseman and ‘too much beautiful ” in Xinjiang first appeared on South China Morning Post for the latest South China Morning Post news download our mobile app. Copyright 2020.
