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SINGAPORE: Local food manufacturers can now apply to publish their products on the FairPrice Marketplace platform, under an initiative that will help them improve their visibility in the market and allow them to test the reception of their new items.
The initiative, called YummySG !, was launched by Enterprise Singapore (ESG) and FairPrice Online on Friday (September 25).
Chocoworks, Nature’s Field Snacks Manufacturing, Sheng Aik Trading, and Thong Siek Food Industry are among the companies that have signed up so far.
The initiative “provides Singapore’s food manufacturers an additional platform to diversify their revenue streams,” Enterprise Singapore and NTUC FairPrice said in a press release.
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“YummySG! Brings together local products under the Singapore brand, providing greater visibility to consumers and differentiating them from other international products,” said Enterprise Singapore and FairPrice.
“ESG is working closely with FairPrice Marketplace to select the products for YummySG !, as well as to facilitate partnerships between participating companies and FairPrice.”
The initiative is part of the agency’s “ongoing efforts” to help Singapore businesses start selling online, since the launch of the E-Commerce Booster Package for small and medium-sized retailers.
The organizations added that FairPrice Marketplace will improve their advertising efforts and direct traffic to local products. Participating companies will also have access to online sales and traffic data, allowing them to refine their e-commerce strategies if necessary.
Manufacturers can also work with Enterprise Singapore to improve their product development, packaging design and relevant online retail strategies.
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Dilys Boey, Assistant Executive Director of Enterprise Singapore, said the partnership enables food manufacturers to “leverage a collective brand and established platform with good reach” amid a growing trend of online consumption compounded by the COVID pandemic. 19.
“At the same time, through YummySG !, they will also be able to test consumers’ receptivity to the new products they create. This, in turn, will allow them to adjust their scaling strategies.”
Ms. Deepti Lad, Director of FairPrice Marketplace and B2B, said that she will nurture local small and medium-sized businesses (SMEs) through YummySG! initiative.
“This will allow our SMEs to take charge of their digital transformation journey with a convenient and efficient e-commerce store to grow their business.”
