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SINGAPORE – Users of The Straits Times website on Thursday (October 15) will be greeted with a new look, complete with a host of new offerings focusing on multimedia content and current affairs.
This revamp is part of ST’s ongoing efforts to update its digital and print products, and includes an upcoming relaunch of its mobile app.
Straits Times editor Warren Fernandez, who is also editor-in-chief of Singapore Press Holdings’ English / Malay / Tamil Media Group, said: “We have been working hard to continue to improve all of our products and will progressively roll them out across our platforms throughout the upcoming weeks.
“This is a relentless process, so we welcome all views and reactions from our audience, and we will continue to strive to serve them well.”
Key features of the new website include a new “Discover” segment for articles with strong visual storytelling elements.
These stories will be presented in a bite-size series of texts with interactive images and graphics that readers can navigate with ease.
There will also be a boost in video offerings, with more lifestyle content, as well as a new Monday-Friday live show, ST News Night, featuring the day’s top stories and the latest trends on social media.
A new Weekend Life Picks segment will be added to ST’s weekday talk show, The Big Story, starting Thursday. Life reporters will share their top picks of the week, including food, entertainment and the arts.
To help readers stay up-to-date on topics of growing interest and importance, ST’s new website will highlight, for example, stories about jobs and consumer trends amid the Covid-19 pandemic. It will also showcase the latest tech news, with a focus on big tech trends and how they affect people.
In addition to adopting a cleaner design with the use of a white background, the new ST website has been redesigned to allow time-hungry readers to view more stories at a glance with no hassle.
The site also features a bolder use of strong visuals to allow photos and videos to be prominently displayed.
What do you think of the revamped ST website? Are there any features you would like to see? Submit your feedback here: str.sg/STwebsite-survey
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