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SINGAPORE – Seniors of the Pioneer and Merdeka generations can continue to enjoy discounts on their purchases at FairPrice outlets for another year.
Starting January 1, Generation Pioneers will have their 3 percent discount benefit extended for one year, the supermarket chain announced on Monday (December 28). They can enjoy the discount twice a week, on Mondays and Wednesdays, in all FairPrice supermarkets and hypermarkets throughout the island.
Merdeka Generation seniors will also get a 3 percent discount on their purchases every Wednesday for another year starting January 1.
The move will cost the chain more than $ 10 million, in addition to the $ 43 million in discounts that have already been given to members since the schemes were launched.
The Pioneer Generation Discount Program was introduced in 2014 and has been expanded five times. The Merdeka Generation discount program was launched in 2019.
NTUC FairPrice CEO Seah Kian Peng said the supermarket chain is encouraged that the discount schemes continue to receive a strong and positive reception from older customers.
“Last year, FairPrice discount schemes helped members and seniors save more than $ 7.7 million … we hope that these efforts will continue to help customers stretch their dollar in the coming year,” he said.
FairPrice will also continue to offer a 2% discount on Tuesdays for all buyers over 60.
The Pioneer Generation Discount Program has disbursed more than $ 24 million in discounts to members over the years.
This year, the Pioneer Generation saved $ 4.5 million and the Merdeka Generation $ 3.3 million, through the schemes.
Buyers must present their Merdeka Generation or Pioneer Generation cards at the cash desks when paying at FairPrice stores.
Those opting for self checkout counters should select the Merdeka Generation or Pioneer Generation discount option on the machines. Discounts apply to purchases worth up to $ 200 per transaction each day.
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