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Apple Inc. is launching a new iPhone that it said would be much cheaper than the models it released in the fall of last year when the economy was booming and the COVID-19 pandemic had not yet forced people to rethink. their expenses.
The second-generation iPhone SE unveiled on Wednesday will retail for just $ 399, a 40 percent reduction from the more affordable iPhone 11 unveiled last year. High-end versions of the iPhone 11 will sell for more than $ 1,000. Online ordering for the iPhone SE would begin today, with the first deliveries expected by Friday of next week.
Even before the pandemic, many people had started to reject substantial smartphone prices that weren’t much better than what they already owned.
Photo: AP
That pushed Apple to step up its emphasis on music and video services to the more than one billion people who have at least one of their devices connected to the Internet.
The high-priced devices are expected to become an even tougher sell as the economy falls into its worst recession in more than a decade.
Apple maps its products many months in advance and the new iPhone SE is not a direct response to the economic collapse caused by the pandemic.
However, even before most states ordered blockades as the new coronavirus spread in the US. In the US, Apple had been hit hard by efforts to contain it in China. In addition to being its third largest market behind the US. USA And Europe, China is also where Apple makes most of its iPhones.
The new iPhone SE is an update to another low-cost model that Apple released four years ago. Apple stopped selling the original iPhone SE in 2018.
The updated Phone SE is essentially the same as the iPhone 8 and 8 Plus, which came out in 2017. The iPhone SE doesn’t share the same screens and cameras as the newer iPhone 11 models, but will work with the same A13 processing chip as it is inside the most expensive iPhone 11.
The original iPhone SE was a hit with budget-conscious consumers, or those who preferred a smaller 4-inch screen as newer phones grow larger and larger. The new model is slightly larger than the original, with a 4.7-inch screen.
In what could be another popular twist, the new iPhone SE recovers the home button. That’s a notable change from the iPhone 11 lineup, which abandoned the once-familiar button to accommodate larger screens that can handle the highest-quality photos and videos.
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