[ad_1]
Tim cook
Photographer: David Paul Morris / Bloomberg
Photographer: David Paul Morris / Bloomberg
Apple Inc. CEO Tim Cook said he has been impressed by employees’ ability to operate remotely and predicted that some new work habits will remain after the pandemic.
During an interview at On Monday at the Atlantic Festival, Cook said that Apple created products including new Apple watches and iPads that will launch on time this year, despite the need for most employees to work outside the office due to Covid- 19.
Cook said he doesn’t think Apple is “going back to the way it was before because we found that there are some things that actually work very well virtually.”
The comments contrast with the opinions of other executives, such as Reed Hastings of Netflix Inc., who recently called remote work “a pure negative,” and Jamie Dimon of JPMorgan Chase & Co., who warned about lasting damage if workers don’t return to the office soon.
Cook said that between 10% and 15% of Apple employees have returned to the office and he expects most of the staff will be able to return to the company’s new campus in Silicon Valley sometime next year.
The CEO said that he goes to the office at different times during the week and that celebrated that remote work “is not like being together physically.” Working in the office sparks creativity, such as during impromptu meetings, he added.
The Apple executive also said the company is focused on politics rather than politics when asked about its discussions with US President Donald Trump.
Cook was also asked how long he plans to run the Cupertino, California-based tech giant. “We’ll see,” he said. “At some point, of course, we all do something different.”
Read more: Apple’s growing class of leaders will shape a post-Tim Cook era
