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SINGAPORE: NTUC FairPrice is extending its Pioneer Generation and Merdeka Generation discount schemes across all FairPrice supermarkets and hypermarkets for one more year, at an estimated cost of more than S $ 10 million.
The 12-month extension will run until December 31 next year, FairPrice said in a press release on Monday (December 28).
FairPrice Group CEO Seah Kian Peng said the discount schemes have helped members of the Pioneer and Merdeka generations and seniors save more than S $ 10 million this year.
“With the extension of discounts, coupled with our various moderate cost initiatives, we expect these efforts to continue to help customers stretch their dollar in the coming year,” added Mr. Seah.
This is the sixth time FairPrice has expanded its Pioneer Generation discount scheme since its introduction in 2014. The Merdeka Generation discount scheme was introduced last year.
The grocery chain said more than S $ 43 million in discounts have been awarded to Pioneer and Merdeka Generation members and seniors to date.
Under the discount schemes, members of the Pioneer Generation receive a 3 percent discount on Mondays and Wednesdays, while those of the Merdeka Generation receive a 3 percent discount on Wednesdays. On Tuesdays there is a 2% discount for seniors.
To enjoy the discount, shoppers must present their Merdeka or Pioneer Generation card at the checkout counters at all FairPrice supermarkets, FairPrice Shop stores, FairPrice Finest outlets and FairPrice Xtra hypermarkets.
At self checkout counters, shoppers must select either the Merdeka or Pioneer Generation discount option. The discount is subject to a limit of S $ 200 for each transaction per day.
