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CHINESE iQiyi streaming service plans to hire more than 200 employees in Singapore, its new international headquarters, in the coming years, said its vice president of international business, Kuek Yu-Chuang. The Business Times in an interview on Tuesday.
Mr. Kuek spoke on the back of the iQiyi launch from its Singapore office, which will serve as its regional headquarters. Located at 71 Robinson Road, the office space is close to 8,000 square feet.
“We are going to expand (a) a whole range of functions here. For our company, we come with content, so content will be a big part of the functions that are here in Singapore. On top of that, we also have sales, marketing and business development … making sure to appeal to global audiences, “Kuek said.
Founded in 2010, iQiyi is one of the most popular streaming services in China, where it has 104.8 million subscribers at the end of September. The company began its overseas expansion in June 2019, with its international app offering content and search functions in regional languages such as Thai, Bahasa Indonesian, and Vietnamese.
In addition to Singapore, iQiyi also has offices in several cities in Southeast Asia: Bangkok, Kuala Lumpur, Jakarta and Manila, as well as in Dubai and Toronto, Canada.
Speaking at the launch of the Singapore office via video conference, iQiyi CEO Gong Yu expressed optimism about business growth outside of China.
“Despite the current global climate in 2020, we see an opportunity for iQiyi’s international services to grow at an even faster rate in the coming year. We have been growing and expanding our international team, not only in Singapore, but in the Philippines, Indonesia, Malaysia and Thailand as well. We will continue to put our international audience first, “he said.
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