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The official retail launch of the iPhone 12 and iPhone 12 Pro sparked a fanfare among telcos and local customers
Red camp Singtel launched its iPhone 12 sales in an exclusive display at the 5G NOW @ UNBOXED pop-up, educating new iPhone 12 owners on potential use cases for 5G connectivity with their devices. Customers were able to enjoy demonstrations of virtual reality, augmented reality, and game scenarios.
IPhone 12 devices are immediately compatible with our local 5G networks at the time of purchase. Singtel’s 5G test network uses the 3.5GHz and 2,100MHz frequencies, and speed tests by telcos reflected the 5G performance with the latest Apple devices.
“We have seen very healthy demand for the new iPhone line with a model selling out in just 16 minutes. So far, around 70% of customers prefer to buy their new iPhone online to avoid crowds amid the pandemic.” said Gan Siok Hoon, Managing Director of Mobile Sales and Marketing, Consumer Singapore, Singtel.
“Most of them have also chosen to subscribe to our 5G services to unlock faster speeds and next-generation features on the new iPhones.”
To help customers better understand their iPhone purchases from the comfort of their homes, Singtel has configured an iPhone x Singtel 5G virtual experience to help showcase the capabilities of the phones. The experience includes a rhythm-based minigame where users can have a chance to win other Apple accessories, such as the Apple Watch Series 6 (GPS + Cellular) and AirPods Pro.
At Green Camp StarHub, the telecommunications company decided to make it an online-only affair. People who have been with the telecommunications company for 19 years (on average) received a special thank you from StarHub. 12 of them received gifts worth S $ 125: a transparent iPhone case with MagSafe and an App Store for S $ 50 and an iTunes gift card, along with the iPhone 12 device purchased and delivered.
For StarHub, all Mobile + and Biz + subscribers are automatically enrolled in their 5G trial at no additional charge. This includes new iPhone 12 and iPhone 12 Pro owners found on the StarHub network.
In addition to the delivered devices, StarHub prepared an intimate meet and greet video in which StarHub Business Group Head Charlie Chan and VP of Mobile Marketing Donovan Kik expressed their appreciation for the many years of support. Users who received the iPhone 12 and iPhone 12 Pro can view the video by scanning a QR code that came with their purchase.
“As we embark on the next decade with the endless possibilities of StarHub 5G, our customers and their satisfaction levels remain front and center,” said Chan.
“Today’s glimpse into the future is a great validation that technology is here to facilitate stronger connection and collaboration, which has become even more vital for people and businesses.”
IPhone fans who chose to buy their new phones without telecom contracts bought theirs directly from electronics retailers, including Apple itself.
Across Singapore, the mood in Apple stores was subdued due to extra precautions taken amid the ongoing pandemic. The number of visitors at any one time at each of the three stores has been limited since they reopened in June – temperature checks, social distancing and face covering are mandatory to ensure customers and employees are safe.
Light crowd in front of the Apple Store on Orchard Road just now, although this was nearly six hours after it had opened. The salesperson told me that there was limited stock of #iPhone12 pic.twitter.com/xu5EfBnXyg
— Bryan Ma (@bryanbma) October 23, 2020
Meanwhile, at Best Denki and Challenger, things also seemed to have been pretty low-key.
https://www.facebook.com/ChallengerSingapore/posts/1824957914308626
Here's our FIRST customer to get the all-new iPhone 12 Pro! Congratulations, Mr Jacob!🎊
The iPhone 12 & iPhone 12 Pro is now available at Best Denki Ngee Ann City & Junction 8! Visit our stores to get yours now! #iphone12 #iphone12pro #bestdenkisg #newlaunch pic.twitter.com/wYzy9vGplY— Best Denki Singapore (@AskBestDenki) October 23, 2020
READ ALSO: Flat edges, better grip, impressive displays: practice with iPhone 12 and iPhone 12 Pro
This article was first published on Hardware Zone. Additional reports from AsiaOne.
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