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SINGAPORE – A guide on how meetings, incentives, conventions and exhibition events (mice) can be held safely amid the coronavirus pandemic has been implemented to assist organizers as events are allowed business gradually resumed.
The first edition of the Events Industry Resilience Roadmap, released on Thursday (October 8), also includes information on the benefits and how to run hybrid events, which are events that have physical and virtual attendees, as well as a capacity development plan to support companies in the industry.
The roadmap was developed by the Singapore Convention and Exhibition Organizers and Suppliers Association (Saceos) with Enterprise Singapore (ESG) and the Singapore Tourism Board (STB).
Speaking at a briefing on Thursday, Saceos President Aloysius Arlando said: “The (roadmap) will help Mice companies reflect on and rediscover ways to rebuild a successful business and restore vitality and competitiveness to the industry. “.
The second edition of the roadmap, which is being developed and will be released at a later date, will expand the development of the business model and other capabilities needed to help companies in the mouse industry successfully pivot towards the hybrid model amid the coronavirus pandemic.
Organizers have been able to apply for Mice pilot events with up to 250 attendees starting October 1, and all proposals will be reviewed by STB and the Ministry of Commerce and Industry.
The first Hybrid Mice event with up to 250 attendees will be the Singapore International Energy Week conference, which will take place at Marina Bay Sands from October 26-30.
Mr. Arlando noted that as events move towards a hybrid model, organizers will need to deal with physical and virtual audiences and consider how best to engage them in both online and offline media. What they ultimately decide will depend on their business model, he said.
“We have to be aware (of) what a steady state model could be, and that is something we hope to really discover through this number of pilot events, and hopefully come up with a commercially viable and hopefully viable hybrid platform.” Arlando said. additional.
Saceos vice president of innovation and digital, Veemal Gungadin, also explained that there are some investment outlays related to the realization of hybrid events, such as the installation of studios, the purchase of new equipment and other infrastructure needs to meet the measures of safe management established by the Government.
This means that hybrid events will likely cost more to perform initially, compared to conventional physical events, he said.
“(But) there are initiatives that are underway to have, for example, more centralized systems … that can be leveraged. With economies of scale, per event, costs go down,” Gungadin said.
A memorandum of understanding was also signed between Saceos and the National Congress of Trade Unions to establish the Mouse and Events Capacity Building Network on Thursday.
This effort, which is supported by STB, ESG, Workforce Singapore and SkillsFuture Singapore, will help facilitate the capacity building of Mice professionals, including freelancers and freelancers.
The network will partner with educational institutions to develop new and renewed career plans, as well as to create and organize training programs to support the recovery of the industry.
The guide to conducting Mice events safely can be found here.
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