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SINGAPORE – Supermarket chain Giant announced that it will lower the prices of hundreds of essential everyday items for at least six months, beginning Thursday (September 24).
It said in a press release that it has invested up to $ 17 million in long-term price reductions on fresh food and select grocery items. This is due to the increasing financial stress that families are experiencing due to the impact of the COVID-19 pandemic.
“This is our largest single investment at lower prices in more than a decade,” said Chris Bush, executive director of Dairy Farm’s Southeast Asian food division.
“These lower prices are designed to last, while providing quality products that customers can afford.”
Price reductions will apply to Giant’s own brand products, fresh produce and national brands such as Dove.
For example, Vannamei prawns will sell for $ 1 per 100 grams, down from $ 1.89 above. A case of 50 OSK green tea bags will retail for $ 5, up from $ 6.95.
Giant is also introducing more than 2,000 new products, as part of the renovation of its 53 stores in Singapore.
These new products encompass fresh and edible foods, live seafood, loose rice, legumes and nuts, along with a new bakery offering and an update to their home goods section.
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