[ad_1]
Deal
At a luxury mansion in the Hollywood Hills, young TikTok influencers bounced off a bright sunny morning this week trying out new ideas for quirky videos that they hope will go viral.
TIKTOK house in Los Angeles’ Hollywood Hills
LOS ANGELES: At an upscale Hollywood Hills mansion, young TikTok influencers wandered off on a bright sunny morning this week trying out new quirky video ideas they hope will go viral.
They are also worried about their future.
Kids Next Door LA is one of several TikTok houses established in the US where teens live, sleep, and share creative ideas for dance and music videos, and seek deals with brands that can generate millions of dollars for top influencers. .
But their livelihoods are now at risk due to an executive order from US President Donald Trump that will effectively ban the social media app if its Chinese parent ByteDance doesn’t reach a deal to sell it by mid-September. .
“For two to five months maybe, everyone will take a big hit. Everyone will lose a stream of income. I think it’s really stupid … what Trump is doing,” said Adam Miguest 27, known on TikTok. like @itsadamm, who is one of the seven influencers of the house.
Walmart Inc said this week that it would join Microsoft in an offer for the US assets of TikTok. ByteDance is expected to pick a bidder for exclusive talks on Friday, but it’s unclear how any deal would affect the future of wacky videos that are loved by millions and those who make them.
Claire Hesser, 18, a former beauty queen, says TikTok has quickly become a big part of youth culture.
“I feel like if they take it away, I feel like it’s going to hurt more rather than benefit … I just wish they understood that TikTok really has an impact on our world today and our generation especially,” he said.
Any change could affect not only influencers, but also brands looking to do business with them.
“Maybe people closed store sales and they were going to do an e-commerce strategy that involved TikTok. It could affect many industries, especially the music industry because many songs go viral from TikTok,” Ariadna said Jacobs, whose company manages Kids Next Door LA.
Hailey Orona, known online as @ real.ona, has 9.5 million followers on TikTok and is about to launch her own beauty line. But she also has 2.8 million Instagram followers to turn to.
“If it is banned, I have a backup plan, of course, which is to move to the YouTube platform or use the reels on Instagram,” Orona said.
(Reuters Television report, written by Jill Serjeant, edited by Richard Pullin)
