Should Samsung and LG be concerned?


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Suddenly the exclusive The OLED market is getting quite crowded.

On the heels of Vizio revealed its OLED set this week, Xiaomi has now joined the party, with the Chinese electronics giant set to unveil a new 65-inch ultra-high-end OLED TV that is part of the Master TV series.

The OLED panel of the Beijing-based technology company will feature a coveted 120Hz refresh rate, Dolby Vision, Dolby Atmos, Support for HDMI 2.1, AMD FreeSync, Nvidia G-Sync, and low-latency auto mode, meaning this OLED TV will be perfect for gamers who are patiently waiting for next-gen PlayStation and Xbox game consoles to hit the market. .

Not to be outdone, the bundle also features a quad-core A73 processor for smart capabilities and will come with support for all. HDR formats. Although it has not yet been confirmed, there is even talk of an NFC remote control.

As for the price, it is speculated that it could be from $ 1,400 to $ 2,300. For reference, the 55-inch LG’s B9 series is currently selling for $ 1,300, and Vizio’s new OLED panel is in that similar range, too.

In recent years, LG and Sony have mainly dominated the high-end OLED market. This state-of-the-art technology uses self-emitting pixels, eliminating the need for backlighting seen on LCD televisions, including Samsung’s QLED line.

When electricity passes through these pixels, which number in the millions on these televisions, they light up in different colors. The advantage is that OLED pixels can remain completely dark to produce Deeper True Blacks.

OLED TVs Also use extra white light to make even more varied colors, making images more diverse, richer, and more accurate. Also, keep in mind that OLEDs can be designed thinner and are more environmentally friendly because they use less energy than the competition that relies on backlighting.

Samsung, however, is already looking beyond what it is today Top panels can offer. The world’s largest television maker has committed $ 11 billion over the next five years to a new factory in Asan, South Chungcheong Province, which will focus primarily on QD-OLED hybrids, which aim to eliminate the best qualities of the two high-end panel technologies. .

The other new technology from Samsung and others is MicroLED which has many of the same image quality strengths as the QD-OLED hybrid but without the danger of burned MicroLEDs seek to take advantage of the latest generation of emissive LED technology that uses miniaturized LEDs.

Ethen Kim Lieser is a Minneapolis-based science and technology editor who has held Google posts., The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. Follow or contact him at LinkedIn

Image: Reuters

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