Selena Gomez makeup company Rare Beauty today launched the Rare Impact Fund on her 28th birthday (July 22), which plans to raise $ 100 million to provide mental health services to underserved communities.
Going forward with the first sale of the mission-driven beauty brand, 1% of annual sales of Rare Beauty products, in addition to funds raised by partners, will benefit the fund, which plans to raise the goal of $ 100. million in the next 10 years. After reaching its goal, the Rare Impact Fund will become one of the largest known funds supporting the mental health of a corporate entity.
“I am very grateful to be surrounded by a team that helped make the Rare Impact Fund a reality,” Gomez said in a press release. “From the start of the brand, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people to feel more connected to each other and less lonely in the world. The Rare Impact Fund will have a direct impact on many lives and will ultimately make a difference in the world. I am proud of the work we have begun to do with our partners to offer these services to anyone who needs assistance. “
Gomez founded Rare Beauty in February with the mission of affirming that “being weird is feeling comfortable with yourself.” The title of the makeup line nods to his third studio album. Rare she released earlier in the year, which debuted at number 1 on the Billboard 200 in late January.
“Our goal is ambitious. We want to raise $ 100 million for mental health in the next 10 years,” he said. Scott Friedman, CEO of Rare Beauty, at launch. “With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go towards increasing access to mental health services, particularly for underserved communities.”
Rare Beauty also created the Rare Beauty Mental Health Council, which brings together mental health experts from universities, organizations, and companies to guide the company’s strategy. Members of the Rare Beauty Mental Health Council include: Permission to feel author Dr. Marc Brackett of the Yale Center for Emotional Intelligence; Dr. Scott L. Rauch of McLean Hospital; Dr. Jane Delgado of the National Alliance for Hispanic Health; Sad Girls Club CEO / Founder Elyse Fox; NAMI National Director of Strategic Associations Katrina Gay; singer and songwriter Justin Tranter; Teen Vogue Editor-in-Chief Lindsay Peoples Wagner; The happiness project author Gretchen Rubin; Sephora Vice President of Marketing, Makeup Jennifer Cohen; and YouTube’s Director of Global Social Impact Marketing, Kit Hayes.
In April, Gomez frankly discussed her bipolar diagnosis with Miley Cyrus at her Bright-minded Instagram Live series and explained how he found out at McLean Hospital, a psychiatric hospital outside Boston, Massachusetts, where he also won the 2019 McClean Award last September for his advocacy for mental health.
“Recently, I went to one of the best psychiatric hospitals in … the United States, McClean Hospital, and I discussed that after years of going through many different things, I realized that I was bipolar,” Gomez told Cyrus. “And when I got to know more information, it actually helped me. It doesn’t scare me once I know it.”
Read Rare Beauty’s Instagram post about the Rare Impact Fund below.
