Samsung’s low-cost Galaxy S20F is ‘very responsive’ to the epidemic

Samsung has got another Galaxy S20 store for its fans, and the device is built for our unusual times. The Galaxy S20 Fan Edition, as it is known Galaxy S20 Fe, Packs some of the high-end features found in the rest of the S20 lineup – such as low-band 5G connectivity – but at a starting price of $ 700 (£ 699, AU $ 999). That’s 300 dl less than the regular Galaxy S20. Adding superfast millimeter wave 5G connectivity for the Verizon model brings the price up to $ 750 (although the carrier is currently offering a promotional $ 50 discount).

The 6.5-inch S20F has the same Snapdragon 865 processor as the rest of the lineup and includes IP68 water resistance. It plays a game of 30 rear camera lenses, including a 30x space zoom included in the S20 and S20 Plus. It is available in six bright colors. The biggest difference of the device from the rest of the lineup: the back is made of plastic instead of glass.

Samsung, meanwhile, unveiled the FE on Wednesday Its the third virtual unpacked event in the last two monthsHopefully, those who are bored with less than ડ 1,000 will want the flash features of the company’s Galaxy S lineup. And those are the people who want the Galaxy S brand instead Cheap, easy Galaxy A devices. Meanwhile Nationwide epidemic of corona virus, It could be many potential buyers.

“It’s very responsive [to the pandemic]”Samsung Electronics America’s vice president of product management, Drew Blacker, said in an interview ahead of the news.” We’ve really seen the need for more value-segmented offer fur that focuses on the basic features we know our users. Love the most and give the most priority. “

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The company had considered introducing a device that fell between the A Series — which ranges from $110 to $650 in the US — and the bottom end of the S Series, which starts at $999, Blackard said. It’s done something similar in the past, like introducing the $650 Galaxy S10 Lite in January at CES 2020. 

But the pandemic caused Samsung to speed up the FE’s development and release, something it could do because it controls many parts of its supply chain. The FE, which goes on sale in the US on Oct. 2, arrives about seven months after the other S20 phones hit the market, whereas the S10 Lite became available in the US over a year after its siblings went on sale. 

“One of Samsung’s core advantages and competitive advantages in the market is speed,” Blackard said. “We can very quickly design new products and get to market.”

Samsung, which lost its crown as the world’s biggest phone maker to Huawei in the second quarter, has been introducing its new devices in a difficult environment. Instead of facing a strong market for phones, with 5G and foldable screens getting people to upgrade their devices, most handset makers are seeing reduced demand amid the raging novel coronavirus pandemic. Nearly a million people have died, over 31 million have been infected and millions more are out of work, unsure when they’ll next earn a steady paycheck. 

While tech overall has seen a spike in demand during the pandemic, the phone market has struggled. Consumers are opting for less expensive devices, saving their money altogether or spending their cash on PCs and other work-from-home and entertainment supplies. This year, smartphone sales are expected to hit a 10-year low because of the pandemic, according to CCS Insight. 

Samsung, despite launching its new Galaxy S20 lineup in March and its less expensive Galaxy A phones over the following months, saw the biggest year-over-year drop of the world’s top five phone makers in the second quarter, Canalys said. Samsung’s 30% decline allowed Huawei to leapfrog it to become the world’s biggest smartphone vendor for the first time, Canalys noted. It was the first time in nine years that a company other than Samsung or Apple shipped the most phones.

Samsung now hopes the S20 FE will help turn things around. 

“The new Galaxy S20 Fan Edition is ideal [for the current environment]”That’s what Texponsial analyst Avi Gringart said.” It gives people a variety of features … at a price that all people pay. “

Epidemic problems

Samsung was counting on this year’s Galaxy S20 lineup The first crop of phones to feature 5G connectivity in the US – For their customers who are waiting to upgrade their devices. Then COVID-19 rolled around the world. About a week after Samsung’s Galaxy S20 lineup hit stores, U.S. Went to lockdown. Because consumers were worried about money – and couldn’t see new devices in person – demand kept declining. In July, Samsung told her 18% decline in mobile business revenue From last year

U.S. In, Samsung sold about 44% less Galaxy S20 models in the four months before the sale. Galaxy S10 Last year, data analytics provider T-Mobile tracked statistics such as mobile adoption, according to Science.

What Samsung has found is that its less expensive S20 model has attracted the most buyers in recent weeks. In a normal year, it’s the Prelexi Galaxy S or Note phone that sells the most numbers, at least before, Blackcard said. After about six to eight weeks, Megafans does not sell them, the lower-end models sell better.

It happened this year even more clearly, Blacker said. This Galaxy S20 Ultra The lineup was the top-selling device at launch, he said Note 20 Ultra Cheaper Note 20 surpasses sales But then the less expensive models became more popular.

“In the first six to eight weeks [after] “Dedication, you’re starting to see that transition happen,” Blackcard said. “And in this case, it became more intense than years ago.”

Cheap is the king

Phone makers have responded differently to the epidemic. In Apple’s case, it’s probably evolved The coronavirus spread widely before the iPhone SE, but its start time Prove lucky. At 9,399, SE is the cheapest new phone in Pal’s lineup, And includes a feature that’s right for the time being: the Touch ID fingerprint reader. That Makes it easy to unlock the device while wearing a mask, Vs. Face ID technology in Apple’s premier phones.

That device helped Apple reports strong financial results, While the company delayed its high-end iPhone 12 lineup due to epidemic-related manufacturing issues. Instead of coming in September, the iPhone is usually, devices The possibility will begin in October.

Samsung’s answer to the iPhone SE was its Galaxy A lineup, a set of devices available abroad over the years but first reached the US. Four new 4G LTE models for the Galaxy A10 from ડ 110 for the Galaxy A5 1. Up to 400. Samsung also introduced two 5G devices, the Galaxy 500 Galaxy A51 5G and the 600 to 50 650 Galaxy A71 5G, giving the South Korean company two of the cheapest 5G phones in the US.

The Galaxy S20F comes more with Apple’s iPhone 11. It is part of the premium range but at a lower cost. The iPhone 11 has been one of Apple’s top sellers for the past year.

Samsung hopes that Fay will perform similarly.