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Major visual change at the Antenna Observatory 1. All graphics, including the logo, have been modified and rendered on small screens since the Easter edition. According to a statement from the television station, the new visual identity was conceived along with one of the strongest profile brands in the industry, which also collaborated with names such as BBC, Discovery, FC Barcelona and Top Gear.
Observer, great visual change
Andreea Berecleanu’s departure from the Observatory’s desk was only the first step towards a new identity for the news program. After Sandra Stoicescu’s arrival, the Observatory now has a new graphic and logo, completely different from the previous ones. These are some of the changes: if in the previous format the dominant color was yellow, now it is red. The square brackets are the distinctive element and are present both in the logo and in the news headlines. They are made in different colors, personalized by heading (red in the news, green in sports). And the logo is different from the previous one, and the fonts are completely changed. At the bottom of the image appeared icons that link to online (facebook, site and the new Be an Observer section). Site domain (but also visual identity) changed: from Observator.TV to observatornews.ro
Important change at the Observatory! It happens after Andreea Berecleanu’s departure. Official announcement of Antena 1
The new visual identity created by the British company Red Bee
The television station broadcasts in a press release that the entire visual identity was created in collaboration with the British company Red Bee, one of the most prestigious in the field. The same company has carried out brand projects for names with international resonance.
“The new image campaign was developed together with the British company Red Bee, one of the largest creative agencies in Europe. Based in London, Red Bee has developed brand projects for the main names in the global media and entertainment market: Discovery, Telemundo, BBC One, The Crown series, FC Barcelona, Top Gear, Dreamworks, UEFA or Disney “.
The new visual identity has been presented on small screens since the Observatory broadcast on Easter afternoon.
Important change at the Observatory! It happens after Andreea Berecleanu’s departure. Official announcement of Antena 1
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