Reddit surprised viewers of the Super Bowl by mentioning the company’s involvement in the recent stock market turmoil that erupted with gas stops and AMC Entertainment with a five-second announcement.
The image-burning slate powered by a digital platform owned by Cond દ્વારા Nest had to pause to read. The venue was not part of the national slate of advertisers for CBS’s Super Bowl LV telecast. But it broadcast CBS O and OS and affiliates in the top 10 markets, including New York, Los Angeles, Chicago, Dallas, Atlanta, San Francisco and Washington, DC.
The announcement is ultimately a celebration of the Reddit communities and a timely reminder that powerful things can happen when people come around to their enthusiasm, said Roxi Young, Rofiser, Reddit’s chief marketing officer. “We see this play every day, on different scales, on Reddit and it’s great to see more and more people experience this over the last few weeks.”
Red stock and other social media forums rallied to push stocks aimed at making a profit by short sellers.
Before splitting on the vague test-pattern type screen and then moving to the title slate, the venue opened up if the SUV was commercial: “Wow, this really works,” then “If you’re reading this, it means our There is a condition. The payment was made. “Reddit explained that he had” decided to spend our entire marketing budget on air time of five seconds. “
The conflict between individual retail investors and institutional Wall Street was negatively mentioned in the slate while the stock manipulation campaign bid for GameStop stocks to thwart the short sellers ’ambitions, betting against the short-seller’s will-brick-and-mortar retailer. Last week’s troublemaker focused on AMC Entertainment and American Airlines as the financial system and its regulators struggled to gain control over the upline uprising.
Reddit said last week’s events show that “underdogs can accomplish just about anything when it comes to common sense.” Anger erupted when markets and regulators and investment app Robinhood could not manage operations for the use of its commission-free trading platform.
“Who knows, maybe that would be the reason you have to add a chapter on the topic“ Tends ”for finance textbooks.
What happened now pic.twitter.com/DypRp6DeQt
– Reddit (@ reddit) February 8, 2021
Ally Bamford, head of media and connections at R / GA, the brand marketing agency that developed the venue, said it needed to be in an unusual format to attract attention.
“We know we have to break the mold and disrupt the current advertising model. If we don’t, it won’t be too much ‘reddit’, “Bamford said. “A single 5 second place in a big game is not only a curiosity in real time, it continues to inspire people to build powerful communities around their passions. It’s a big impact in 5 seconds. ”
