LOS ANGELES – Grammy-nominated rapper and musician Logic has signed an exclusive streaming deal with Amazon’s Twitch streaming platform, a deal that hints at how the gaming industry has grown to blur the lines between video games and other ways. media.
Logic, 30, whose real name is Sir Robert Bryson Hall II, is the first musician to be signed exclusively by the live streaming platform. On Twitch, he will stream weekly gaming sessions, as well as studio sessions, guest interviews, and fan chats.
“The Twitch community brings this incredible group energy that you don’t really get anywhere else. It is something we long for as artists, but it has been especially difficult to find in recent months, ”Logic said in a press release.
Mike Olson, Head of Music at Twitch, said in a statement that signing Logic is new to Twitch but “it talks about what’s happening on the service with our growth in non-game content, and particularly the huge interest we’re in. seeing inside the music. “
Logic had announced his retirement from music at the same time that he announced that his latest album “No Pressure” will be released on Friday. Logic recently had a son and said in her announcement, “It has been a great decade. Now is the time to be a great father. “
In an interview with The Verge, Logic said he would be making seven figures in the Twitch deal. Logic has already been streaming on the site for the past few years and featured on TwitchCon in 2019.
“I am lucky to have millions of fans and followers. So it’s a great partnership, “Logic told The Verge.” I’m going to bring new eyes to your service, they’re going to bring new money to my bank account, and … I’m kidding. “
Logic’s Twitch account had around 65,000 followers as of Monday afternoon.
Twitch, an Amazon-owned live streaming site, primarily features live streams of people playing games like “Fortnite,” “Call of Duty: Warzone,” and “Valorant.” Logic’s signature represents an expansion of Twitch’s portfolio to expand outside of pure gaming content.
Twitch has also expanded its live music streaming category to be a separate tab on the website, along with esports. The music category has more than 3.3 million followers.
Logic will have its first broadcast on Tuesday to debut “No Pressure”.
Logic earned two Grammy nominations for his 2017 hit “1-800-273-8255” on suicide prevention. Her latest album is promoted as a sequel to her first album “Under Pressure”, which was released in 2014.
