Last week, Billy Elish: A little ambiguity of the world Apple Pal launched on TV Plus. The documentary became “the biggest hit title for a young adult audience” that Apple Play has made in the slate of its movies and TV series so far, “according to Final line, On the service “record-breaking 33 percent to attract new viewers.”
Sounds impressive, right? It would do so if Apple provided any kind of context for announcements that would add the “biggest hit” and “recordbreak” customer. Instead, we were amazed:
- How many subscribers does Apple Plus TV Plus currently have?
- How many people actually saw Billy Elish: A little ambiguity of the world?
- How many of those new subscribers are on the free Apple Pull TV Plus trial plans?
- How do those viewer numbers and subscriber additions compare to each other’s titles?
Without this context, a million people could see Billy Ilish: A little ambiguity of the world Or 10,000 people. I was one of them! But that’s the stark difference between the two figures. In the pre-streaming world, if the documentary was released in cinemas or debuted on a network like MTV, there would be real statistics. Weekly Bux office fee reports and Nielsen Crash exist to give the public a better understanding of how well a movie or TV show is performing.
It’s not just Apple Pal – with the strong pressure of streaming, there’s no reason for companies to reveal the number. With more original series and movies premiering on streaming services, and more movies moving to a streaming service outside theaters as soon as possible, it becomes more difficult to think of what is considered an official hit. Here are some examples from the last few months:
- Hulu’s Happy season Its opening week was “the most viewed of all acquired and Hulu original films.”
- A few weeks ago Happy season, Hulu Run Set a record for “the most-watched film ever on Hulu in its opening week.”
- HBO Max’s Little things According to Warnermedia executive Andy Forsell, it “quickly reached number one” in its opening week.
So far, companies have no reason to disclose the number. It is a strategy at will. A movie or TV show does surprisingly well, and that’s a good reason to send a blast to a company like Disney or Netflix. (Video game publishers use a similar numbers-boasting strategy.) Netflix will note that 99 million household accounts have been viewed. At least two minutes Of Extraction In the first four weeks of its release. It looks really good! It is also, unfortunately, about the most advanced streaming service viewership. But how many people ended up watching Extraction Compared how many people would have thrown it away and decided after five minutes just to see Vichar Do it again or something else?
None of this matters to streaming companies. Netflix has over 203 million subscribers and is evolving. Disney Plus, Hulu, HBO Max and Peacock are also rising on a quarterly basis. Apple Pal has never announced how many subscribers Apple Pal TV Plus has, but third-party analytics companies have repeatedly pointed out that a significant portion of its customer base is using the free trial period.
The office does not indicate office fee quality, but it does track global cultural events. As Todd Boyd, professor of popular culture at the University of Southern California said N.P. R, “They are like some huge event that is an option for many people to say ‘I participated in something in which many others also participated,’ and this allows them to be defined as part of a group.” Avengers: Endgame, People rallied to try to make it the most successful film ever by tracking the numbers of daily office x office fees.
Last year, Netflix co-CEO Ted Sarandos told analysts that the company makes billions of dollars worth of movies. Billion Dollar Movie – New Star Wars, Fast and furious, Marvel or DC title – truly speaks to the power of pop culture moment, cultural phenomenon. It’s a sign of something celebrated and felt with millions of people around the world – people who went to the movies and probably sat in the whole thing. As Bilge Iberry writes VulturePeople who have public data about people who have seen the full movie on Netflix or Hulu or HBO Max say, Enjoy. “
Since the future of theaters is so uncertain, it will only become a big problem to be brought on streaming platforms. Even less data will be made available about what fewer people are watching. As a result, more viewing experiences will experience increasingly differentiating. As people participate in popular culture, everyone chooses to watch a hit – but it is more difficult to determine what is a hit and what is not.
