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Despite the growth registered by TVI in September, SIC continued to maintain its leadership. “September arrived and led the SIC”, underlines the channel in its new self-promotion, alluding to the phrase used by Cristina Ferreira to anticipate her return “to the mother house.” “This is … a team! Yesterday, like today and tomorrow! 20 consecutive months worthy of the public’s preference! Thanks to those who see it and thanks to those who do it”, celebrated Daniel Oliveira, programming director of Paço de Arcos station. , On Instagram.
According to data from GfK / CAEM, SIC won 49 places among the 100 most watched programs in September. TVI occupied 32 places and RTP1 managed to place 18 programs in the monthly ranking.
Despite the bets of TVI and SIC, the most watched program of the month was broadcast on RTP1: the match between Portugal and Sweden, of the League of Nations, led the ranking. “Este es Gozar com Quem Trabalho” (SIC), by Ricardo Araújo Pereira, was the second most watched program of the month, followed by the broadcast of the match between Paok and SL Benfica (TVI).
The premiere of “Cristina’s Day” was the 68th most watched program in September, with a participation of 32.4%. “The ‘Day of Cristina’ allowed TVI to grow more than 40% in the respective schedules,” the channel advances.
However, the presenter’s new program did not exceed the audience registered by the special broadcast of “Você na TV”, which brought together Cristina Ferreira and Manuel Luís Goucha. The program ‘farewell to the duo’ registered a participation of 34.1%.
With a 30.3% share, the debut of “Big Brother – La Revolución, which marked the return of Teresa Guilherme, entered the sixth position of the September top. That same night, the SIC opted for the documentary on recovery of Ângelo “. Rodrigues (12th place at the top).
In the information field, TVI also posted growth, but not enough to outperform SIC. For example, the September 20 broadcast of SIC’s “Jornal da Noite” was the most watched new program in September. The premiere number of the new team and the new studios of “Jornal das 8”, which included an interview with Cristina Ferreira, ranked tenth in the monthly ranking.
In a statement sent to SAPO Mag, TVI highlights that in September it achieved “the best result of the last 16 months and is now 3.1 percentage points behind the leadership.” “If we compare only from the 13th, when the new content offer began, that brand goes to 2 percentage points,” the channel advances.
According to CAEM / GfK data, TVI gained a 16.7% share in the daily total, which represents an increase for the sixth consecutive month. In prime time, the 20.2% reached corresponds to the best value since May 2019 ”, recalls the channel.
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