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[Artigo atualizado às 17h55 com o comunicado oficial da apresentadora]
Alameda Turquesa is a Portuguese brand born in 2013 by Ana and Carolina Santos, mother and daughter, known for their manual work in shoes, where they use pompoms, pearls and shells. It is available online, it has already used world celebrities such as Sofía Vergara, Olivia Palermo or Chiara Ferragni, and now it accuses the presenter and businesswoman Cristina Ferreira of plagiarism.
It all started when the presenter launched her new spring-summer collection in early March and showed some detailed models on her social networks. “That day I received several messages from followers that alerted me to what was happening., some thought that we had our models in their store, others that we sold our manual work to other brands, which is not true, “she begins explaining to the Observer Carolina Santos, responsible for the brand, who says” surprised “by this episode.
Alameda Turquesa, 325 €
Cristina Collection, € 94.90
Throughout the collection, there are two “blatant” models, where “not only the manual work is copied, but also the form”, Carolina believes that one of them was not chosen at random. “One of the sandals was used by Sofía Vergara and that was news here, it is probably our most promoted model in Portugal. It costs € 300 and he used it to make the product more accessible to the Portuguese public. “
For the founder of Alameda Turquesa there is a “Intentional intention” to confuse peoplebecause both brands sell online. “You can say it’s inspiration, you can change the colors or the buckle, but they are still blatant copies of our work.” In the past, the Portuguese brand was twice invited to show its shoes to “Você na TV”, an old program presented by Cristina Ferreira of TVI. “The truth is that we are successful abroad, but in Portugal we are less known.”
This is not the first time that Alameda Turquesa denounces copies of other brands, both Portuguese and foreign. “In the case of foreigners, things are difficult because they drag a lot, in the case of Portuguese women we already had a case in which ASAE was called to confiscate counterfeit products,” says Carolina Santos. The brand decided not to go to court, since the product had already been withdrawn from the market, both physically and online, and that was the couple’s “sole objective”.
Alameda Turquesa, € 295
Cristina Collection, € 69.90
Last week, Alameda Turquesa’s lawyer sent a letter with the legal assumptions to Nolive, a company that represents Cristina Ferreira’s virtual store, where she was asked to remove the two products in question and their publications. “He feedback what we had was that they needed time to see what was happening, but today he appears in the program with one of the copied sandals. It is a provocation“Stresses Carolina Santos.
The person in charge of Alameda Turquesa still does not know what the next legal step to take is, but on Tuesday he reported the case on his social networks, where he has more than 60,000 followers. “Let it be clear that we are not looking for any type of advertising, that is, deliberately damaging a successful Portuguese brand abroad,” says Carolina, adding that the brand has been selling these sandals since 2017, “when they weren’t a trend yet.”
The observer contacted Cristina Ferreira’s agent to react to this accusation. “We are getting familiar with it so we can see if we have responded,” he said. However, this morning, after showing “O Programa da Cristina” at SIC, the presenter again showed her collection of shoes in Instagram in detail, where she referred to sandals with shells and pearls as “A world trend and present in various collections”.
After the publication of this article, Cristina Ferreira issued a statement refuting these accusations, which she considers “false and unfair”, reiterating that “all the products in the Cristina Collection are designed taking into account market trends”.
“The falsity of the allegations made by the Alameda Turquesa brand is so surprising that it will be enough to search the websites of various international footwear brands to confirm that there are several similar models.”
The presenter also reported that will go to court hold the plaintiffs accountable for the alleged plagiarism “for the damage they intentionally caused to my good name and the ‘Daily Cristina’ and ‘Love Cristina’ brands with these serious and false accusations, which constitute a crime of defamation.”
