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Academy changes its name and the star “demands” to go to the opening and cut the ribbon. The news “exploded” with social networks.
Yesterday Sporting and Cristiano Ronaldo strengthened the ties that bind them since 1997, when, after showing the skills of footballers in Madeira, they joined the lions, 23 years ago. Inseparable, lions and CR7 woke up, he informed the SAD administration yesterday that the captain of the National Team will give his name to the academy of greens and whites, inaugurated in 2002, the year in which the footballer, still a junior, made his debut for the national team principal.
And more: the Juventus player made, you know THE GAME, a matter of being present at this ceremony, still without an official date but that Sporting wants to happen before the end of the year, for example on a FIFA date (the last of 2020 is November).
“The Academy will thus immortalize the name of the greatest symbol in history [passa, assim, de Sporting a Cristiano Ronaldo] that he formed and will be an inspiration to be followed by all the younger talents “, the lions explain in a statement, guaranteeing:” The Cristiano Ronaldo Academy will represent the Sporting DNA in its excellence and will follow the destinies of who now gives it its name: Being the best in the world. “Finally, a word for the protagonist of the day …” Congratulations to Cristiano for all his journey, thanks to Leão Ronaldo for all his effort, dedication, devotion and glory. “
The exclusive partnership
The intention of Frederico Varandas to give another color to the relationship between Sporting and CR7 dates back a year and a half: in April 2019, THE GAME announced exclusively that it was SAD’s intention to associate the brand of its training product with Estádio José Alvalade , under the prism of internationalizing Sporting in emerging markets such as Asia. The process did not advance in this way, but at that time, and in statements to the Italian portal “Tuttosport”, the president of the lions assumed the intention of guaranteeing an association of this type.
“Cristiano Ronaldo is and will always be one of the great symbols in Sporting’s history. We are proud to be associated with Ronaldo and that the name of the best footballer in the world is associated with the club. When it comes to our youth, we want to keep the example of him within the Academy, in the sports center where young people in training are trained every day ”, he shot in October.
The fact is that 11 months after these words, the greens and the whites even closed a goal for this mandate, without direct financial impact – investment – but with future potential, since the training network has already taken the train in others continents, such as Asia, with the opening of Academic Schools in China, as well as in Costa Rica, in Central America.
Brutal impact on the internet
Sporting announced the big news at 2:00 p.m. in mainland Portugal and … half an hour later, Cristiano Ronaldo was already the topic of the moment on social networks: on Twitter, tens of thousands of accumulated publications and, all over the world (from Portugal to India), websites reported on the association that has focused on one of the most desirable topics in football for many years.
Sporting is now starting preparations for one of the biggest events in its recent history, promoting Ronaldo’s return to a symbolic place for his training, but only because he completed it there, already in competition and launched by Romanian coach Laszlo Boloni. . He made his official debut in the now-defunct Alvalade, against the Italians of Inter Milan, but at the Academy now he gives his name he disputed some individuals, in what is now the Aurélio Pereira Stadium, the man who brought him to Lisbon. The drumming can be heard in the background – CR7 cuts the tape again.
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