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They look like acronyms but they are not; they even try to give the idea that “SIC is chosen”. The television channel launches its service in November transmission, OPTO SIC, with two versions: the free version, which is a repository of SIC content already broadcast on television, and cousin that adds exclusive content, such as the anticipation of telenovela episodes, the broadcast of series, documentaries and original formats of the comedians Ricardo Araújo Pereira, César Mourão and Bruno Nogueira, from chef Ljubomir Stanisic, and informative content presented by Clara de Sousa.
The announcement was made this Tuesday by the president of Impresa, Francisco Pedro Balsemão, on the occasion of the 28th anniversary of the SIC that is celebrated today. TO PUBLIC, the group’s general director who also holds the Quick, did not want to advance the exact date for the start of the project, but considering the scenario that the founder has on the 6th for the launch of new products, it is possible that the service will be available within a month.
“The programs of the three comedians are not going to be launched all at once because it is necessary to feed the pipeline“From service cousinsays Francisco Pedro Balsemão. The first will be the comic series hope, by César Mourão, in the first weeks of the debut in the service, which will be joined by two dramatic series: The general, with Soraia Chaves, Margarida Marinho, Vitória Guerra and Carolina Carvalho; Y The club, with Sara Matos, Filipa Areosa, Margarida Vila-Nova and José Raposo.
Chef Ljubomir Stanisic, who left TVI for SIC a month and a half ago, will return to the pots at OPTO cousin and in documentaries it will be up to Sofia Pinto Coelho to launch the genre on the service. New episodes of the nature documentary series Mundo à Vista were added, the 24-hour anticipation of episodes of generalist telenovelas reach 30 days of generalist SIC (all the programming broadcast in the last month), and two daily newscasts presented by Clara de Sousa, with the possibility to choose the duration of 10, 15 or 20 minutes.
OPTO SIC will cost 3.99 euros per month or 39.99 euros for the annual subscription. For those who pre-register until the launch, there is a discount on the annual price, which increases to 29.99 euros. The CEO of Impresa refuses to talk about the objectives of the subscribers and devalues the possibility that television in the linear transmission loses viewers, for example, in the soap opera segment: “I don’t see any problem with that. That would be a good headache. “
“It will be a new way for our viewers to choose SIC content when, how and where they want,” says Francisco Pedro Balsemão, emphasizing that free access is not a mere SIC memory. “Our catalog is there but with a selection of quality and punctuality, and presented in an attractive way. The caliber has to be high: people who use transmission have significant digital literacy and are used to a high-level user experience and navigation, as on international platforms “
“OPTO is a complementary platform to the generalist television and cable channels, where we can take other paths with even more creativity,” says Francisco Pedro about the programs that the comedians are going to launch, but without wanting to lift the veil.
OPTO will also be available abroad, but with a specific offer: the catalog will be adapted so that “the added value is the Portuguese one” and the prices will depend on the respective national markets.
With the increase in time spent watching television due to confinement due to the pandemic, SIC hopes to catch the wave of content consumption. “Consumers are increasingly interested in other types of platforms,” adds Francisco Pedro about the increase in the complementary weight of transmission.
