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Political expert Mitchell McKinney believes that the presidential debate taking place tonight in the United States will put more pressure on Joe Biden, with the difficult task of defeating the current president.
“It is up to Joe Biden himself to win or lose,” says presidential debate expert Mitchell McKinney, adding that the Democratic candidate appears to enter the race with an advantage in public approval and with more favorable opinions.
The first televised debate between Joe Biden and Donald Trump has a expected audience of 87 million people, of which only 5% are still undecided about who they want to support in the November 3 election, says Mitchell McKinney, former adviser to the US presidential debating committee and director of the Institute for Political Communication at the University of Missouri .
“When we have a sitting president who wants to get another term, the main question of the debate – regardless of the subject – is whether this individual deserves another four years,” explained the expert at an online press conference in the United States, to which Lusa looked.
Joe Biden will have “the homework” of opponent and opponent that focuses on the president’s track record and the failures of the 2016-2020 term.
In terms of communication style and social media posts, Donald Trump’s effort will be to postpone these negative attentions and continue to attack or use pejorative names and adjectives against Biden.
Donald Trump has long created the narrative that Joe Biden has memory, attention or energy problems, so if there is a misstep or ‘white’ by the former vice president in the debate, it will only “do.” and solidify this narrative. “
Mitchell McKinney adds that there will not be much of what Trump does or says that will shock the electorate, because the president’s behavior is already “typical” and familiar.
The expert argues that, in the three debates in which the two candidates for the United States presidency will oppose each other, victory does not go to those who show more intelligence and know the facts and figures by heart, but to those who show the power of the oratory. with more force of expression and persuasion.
Mitchell McKinney’s studies at the University of Missouri Institute for Political Communication conclude that Presidential debates change the opinion of the undecided: “the debates have shown that they are capable of reaching that small portion of undecided, intransigent [com partidos políticos] and persuasive. “
Of the 5% who watch the debate without a formed opinion, more than half make a decision after the debates, said the expert. This group is also, according to Mitchell McKinney, one of the most mobilized and voted, after television “exposure to the message.”
“The debate can be important, even in the electoral results”, although having a better performance in the debate does not guarantee victory in the elections.
“Debates generate more political conversation among citizens” than a single campaign event and the impacts are noticed for days in surveys, news, comments, on social networks and even in entertainment and comedy programs, reflects the professor at the University of Missouri.
With technologies, the debate can be “experienced” by many more people than those who will even see it at 90 minutes on Tuesday night (Wednesday morning in Portugal).
It is in debates against the opponent and with more focused attention that the “real” and “real” candidate is seen, by the way he reacts and speaks, says Mitchell McKinney.
Spectators can also find a “credible and useful form of communication”, because the candidates cannot control the messages that will emerge during the debate, with 15-minute segments dedicated to different topics and with a conversation guided by the moderating journalist (Chris Wallace in the debate tonight).
Donald Trump and Joe Biden will meet in two more televised debates on October 15 and 22.
Vice President candidates Mike Pence and Kamala Harris also have a television debate on October 7.
Joe Biden was part of a historic moment in television debates as a vice presidential candidate on October 2, 2008, against Sarah Palin, the only time in U.S. history that a vice presidential debate had more audience than a debate between presidential candidates in that moment Barack Obama and John McCain.
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