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Today was the launch day of the iPhone 12, or rather, the first two models of the family were placed in stores, that is, the top of the range Pro and Pro Max, with prices starting at 1,179 and 1,279 euros, respectively. , after a pre-reservation period from October 16. The launch of a new iPhone was already considered a major event around the world, with fans setting up tents and camps days before the store opened, to be the first to buy Apple’s new smartphone.
Currently, this is not possible, due to the COVID-19 pandemic, but even so, even the containment of the virus has prevented many fans from returning to the pilgrimage, albeit on a less “exciting” scale. China didn’t exactly give up on the new iPhone 12. The apple company, which was late in offering a smartphone with 5G support, is believed to have finished behind its Android rivals. And Chinese manufacturers were able to take advantage of this to launch their models.
Reuters says the queues outside Apple’s Chinese stores were small compared to previous years. But obviously, this enthusiasm seems to have carried over to the online realm, as the pre-sales campaigns showed a lot of stickiness. The first customer to get a smartphone from the store led a line of about 20 people.
Chinese electronic retailer JD.com registered pre-orders of around 1.6 million units among the four iPhone 12 models. But there were many customers who were still undecided and preferred to wait for the new Huawei flagship. Mate 40, which was revealed to the world this Thursday.
Looking at other regions of the world, the enthusiasm was more encouraging. In Sydney, Australia, there was a queue with dozens of people interested in getting the new iPhone, starting at 8 a.m. when stores opened to the public, reports CNet. But again, COVID-19 appears to have avoided the euphoria of previous years, leading to fewer people, despite the Australian city being one of the least affected by the virus. But look that the first in line, it was enough to have made your registration the day before at night, and remain in the open from 11:30 p.m.
Taking a leap west, London saw an influx of people at the Apple store on Regent Street, although it is unclear how many customers brought their smartphones home. Especially since it seems that there have been problems with the delivery of smartphones by the operators in Her Majesty’s land. Mirror collected several complaints from customers who saw their deliveries, in terms of pre-orders, postponed until the last minute until November, with no apparent explanation from the different operators where they were purchased, such as Vodafone, Sky Mobile and the USA. they took a break to lift the equipment and saw the day “spoiled” by lack of delivery.
Considering that in the United States COVID-19 is affecting many people, the stores show fewer people. CNet advances with 50 people at the opening of the Apple store on Fifth Avenue, with the respective social distance. But on the Upper West Side there was less.
On the other side of the United States, in San Francisco, strict measures were taken to prevent flooding. In this case, each customer had to sign up for a 15-minute service to pick up their pre-booked equipment, or to get more information with an assistant.
The previous models caused a great euphoria.
There is a great contrast from the current lines, with previous iPhone models. Just take a trip back to last year, with the launch of the iPhone 11, to see the streets filled with users eager to get the smartphone, even at a time when smartphones had lost some fuel. The respective Pro and Pro Max versions will have been the first to be sold out, so many interested parties who could not guarantee their reservation now go to the stores to buy the phones directly.
Gone are the days when people camped out for days outside of Apple stores to secure their new smartphone.
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IPhones also had “endless lines” outside stores, even in bad weather. The expectation was high in Omotesando, in Tokyo, where at least 250 people were counted outside the Apple Store, under heavy rain, although they guaranteed their copy in the pre-order campaigns. In 2017, the iPhone X had a higher fever as it was a special smartphone for his birthday. There was even a funny situation when in San Francisco a van carrying equipment was robbed, by three hooded men, and 313 iPhone Xs were stolen, worth about 370 thousand dollars.
Traveling further back in time, let’s recall the story of the iPhone 5 launch in 2012. Around the world, equipment sold out in the first few hours, with people camped out for days to get equipment. And in 2008, when Portugal first received the arrival of the iPhone, with openings at midnight organized by operators.
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