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2h22 was the average time per day that people spent on social media this year. Statista data also shows that Filipinos are the most “addicted”, with an average of 3h50, but Nigerians are not far behind, with 3h42 online. India is still on the podium, with a significant difference in relation to both countries: 2h36.
The top 8 countries where time spent on social media on average per day
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The United States and China only appear in fourth and fifth place in the table, respectively, with an average of about two hours spent browsing social networks. The United Kingdom, Germany and Japan close the top 8, with the country of the rising sun being the one that spends the least time on these platforms, with less than 1 hour a day.
The data shows that emerging markets continue to spend a great deal of time on social media during a typical day. As Statista explains, these numbers can be explained because these markets have younger populations, with the 16-24-year-old segment driving global growth.
On the contrary, some of the more developed markets showed signs of stabilization, which may be due to the aging of the population in these countries. In Japan, for example, people spend an average of 46 minutes a day on social media.
How much time do Portuguese spend on social media on average?
As for the reality in Portugal, a recent study by Marktest revealed that the average daily use of social networks is 96 minutes, that is, almost two hours. Based on these figures, Portugal would be at the head of the countries where the inhabitants spend the most time on social networks.
The consultancy’s research also revealed that the youngest spend more than an hour a day on Instagram, Facebook, YouTube, WhatsApp and Messenger, while the older ones spend 76 minutes on these networks. Regarding the hours of use, access to social networks is carried out mainly through cell phones, between 8 p.m. and 10 p.m., with Saturdays and Sundays being the days when you spend the most time on social networks. 59% of those surveyed by Marktest indicate that they watch television while accessing social networks and 46% report that they listen to music.
It is true that already in March, and with more people working remotely around the world, the Internet was having difficulties responding to the “demands” of Internet users. Shared data shows that, in Europe, in the week of March 16, the average speed on fixed networks decreased in France, Germany, Italy, Spain and Switzerland. Only in Germany, the average speed decreased by 10 Mbps, from 103 to 93 Mbps, but in Austria and the United Kingdom there were no changes Also in mobile networks some countries were more affected, such as Austria, France, Spain and Switzerland, although in Holland the average speed has even increased.
