How a hair ad sparked a wave of violence in South Africa



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“A Unilever expressed remorse to all South Africans, particularly black women, for the racist image of TRESemme SA and withdraw the products TRESemme SA from all retail stores for a period of 10 days as a sign of their remorse for the offensive and racist image, “said a party spokesman. Vuyani Pambo.

The spokesperson for the EFF He added that the parties “agreed to have more discussions about the transformation process within Unilever, in terms of acquisitions, empowerment, equal employment and location “.

However, the content of the understanding agreement between the South African political party and multinational he was not released into the country.

HE EFF He also initiated contacts with representatives of the Clicks group, whose pharmacies were vandalized, some even with homemade incendiary devices, according to local media.

Members and deputies of the EFF, the third-largest opposition party with 44 seats in the National Assembly of Africa From the south, vandalize since Monday more than 40 pharmacies in five provinces of the country due to a controversial advertisement for hair cosmetics by Unilever.

HE EFF demanded the total closure of the operations of the retail group Clicks, which it accused of calling the hair of two black women “dry and damaged” and “frizzy and dull”, while the hair of white women was labeled “fine hair and smooth”. “and” normal hair “.

Minute newsPart of the ad in question, which included more image examples, but always featured black women’s hair as bad, as opposed to white women’s hair.© Reproduction

The South African trade group Clicks, which was forced to temporarily close 400 pharmacy chains due to violent protests by the EFF, recalled the product from the market and suspended several employees, noting that the ad was written by multinational Unilever, owner of the brand.

The violent protests of the EFF they even took the Pick’n’Pay, the second largest supermarket chain in the country, and the group Shoprite-Checkers, with presence in Angola and Mozambique, also i will withdraw, to mark TRESemme Unilever Provider List.

Pharmacy DisChem and the commercial group Macro They also chose to remove the controversial brand of hair products from their shelves.

On Wednesday, South African police announced the arrest of 10 members of the EFF, including a party deputy, who was accused of violating private property and attacking law enforcement officials.

Parliament did not condemn behavior do EFF, political organization of Julio Malema, former leader of the Youth League of African National Congress (2008-20012), which defends black supremacy anddecolonization‘economic and social situation in the country.

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