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Benfica announced on Tuesday that it signed an exclusive commercial alliance with WME Sports, an agency owned by the renowned US group Endeavor, in order to seek partners for the the naming rights from the Estádio da Luz, as well as from the Benfica Campus, in Seixal.
Speaking of this association, Domingos Soares de Oliveira, CEO of Benfica, said: «It will be an advantage to work with the prestigious agency WME Sports. We are committed to finding the right partners for our two most precious assets, the stadium and the academy. This is part of our strategy to continue to position Benfica as a truly international club with a global reach, ensuring that we maximize the potential of our brand.
On behalf of the US company, Karen Brodkin, co-head of WME Sports and executive vice president of strategy and content development at Endeavor, said: “We are excited about our partnership with Benfica and representing two of the most unique assets in European football. . The iconic Estádio da Luz, an award-winning club star production academy, provides only one opportunity for brands to join thousands of football fans around the world, plus six thousand tourists who visit the vibrant capital of Portugal. years. We look forward to using our international experience in promoting sports properties to find the right strategic partners for these prestigious assets. ‘
