Ronaldo reached 500 million followers: find out how much the ace makes with social networks – CR7 daily

Advanced is the most followed person in the world and the ‘machine’ promises not to stop

We are already used to Cristiano Ronaldo breaking records within the four lines. But now, the Portuguese ace has also made history off the pitch. CR7 became the first person in the world to reach 500 million followers on social networks, adding the numbers of Twitter, Facebook and Instagram.

The numbers are impressive: there are more than 91 million followers on Twitter, 147 million on Facebook, and 261 million on Instagram. In the latter, Ronaldo is by far the person with the most followers: Ariana Grande, second in the ranking, has 40 million fewer. The trend is repeated on Facebook, but with Shakira emerging in second place, with 38 million fewer followers than Cristiano Ronaldo. Only on Twitter does the star appear off the podium: it is in fifth place, behind Rihanna, Katy Perry, Justin Bieber and Barack Obama.

Going back to football, and we promise to end the comparisons here, Lionel Messi, Ronaldo’s eternal rival, has 284 million followers on social media. That is to say, slightly more than half, even with the exception that the Argentine forward does not have an account on Twitter.

How much is the ‘brand’ Ronaldo worth?

The numbers place Cristiano Ronaldo not in the realm of sports, but in the realm of the most important celebrities in the world. “Ronaldo entered the Hollywood atmosphere a long time ago, a world celebrity, who competes directly with the big names in music, fashion and cinema”, explains Daniel Sá, executive director of the Portuguese Institute of Administration and Marketing (IPAM) . “No person in the world has this dimension and that means nothing,” he adds. The value of the ‘brand’ Ronaldo has been accompanied by Daniel Sá for 13 years. The expert recalls that, in 2008, the Portuguese ace was worth 24 million euros per year; This value does not refer to the value of the player’s pass, but to the value as a business; Two years ago, Ronaldo’s ‘brand’ amounted to 150 million euros a year.

Now what about these numbers? Daniel Sá stresses that an in-depth study has not yet been carried out in light of this new reality, but the specialist has no great doubts in saying that Cristiano Ronaldo has annual income of more than 200 million euros – between the salary of 30 millions he earns at Juventus, sponsorship contracts and, of course, social media. “He has a much higher income outside of football than in football,” he adds.

Daniel Sá explains why he thinks Cristiano Ronaldo is worth what he is worth in business terms. “The phenomenon does not stop, and it does not stop for two reasons: on the one hand, because Ronaldo’s ‘machine’ on the field is increasingly efficient and always breaks records; secondly, because he has a professional machine that knows how to manage your brand and take advantage of the explosion of social networks in recent years. All this combined results in these values ​​”, clarifies the marketing specialist.

Therefore, it is believed that the phenomenon will continue, even after the 36-year-old has hung up his boots. “Social networks are here to stay and today they are an important part of our lives. Brands know it too, so I think the phenomenon will continue even after Ronaldo stops playing,” predicts Daniel Sá. “Unless there is an express desire to hide from the world – which does not seem to me to happen, because of the personality it shows. After the race, the brand will live for many years. The machine shows no signs of stopping,” he concludes.

We are already used to Cristiano Ronaldo breaking records within the four lines. But now, the Portuguese ace has also made history off the field. CR7 became the first person in the world to reach 500 million …

By Mariana Béu