Ugly socks and shirts with Licor Beirão seal sell out in record time | fashion



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The fever of Lidl, whose clothing and footwear line caused confusion in stores and social networks, became more Portuguese with the collection launched by Licor Beirão, with “socks and sweaters of doubtful taste” to transform the exchange of present “in moments of good mood ”and that quickly sold out.

The “very limited edition” jerseys “disappeared in less than five minutes”, João Mendes, from the brand’s Marketing department, informed PUBLIC, and they should no longer be found, but the socks (4 euros per pair) returned to Tiempo exchange of Christmas gifts: “it is the last shipment”.

However, for those who did not get a sweater, there is still one last chance: the brand has reserved seven units that it is drawing during this week for those who create the best rule imbued with the spirit of liquor and Christmas and present it in site created for that purpose. www.natalbeirao.com/regras.

The launch of the two garments “fine kitschIt is part of the Christmas Safety Rules campaign of the renowned liquor brand and, in the case of socks, the idea is to create “good” behaviors, such as not going to stretch your legs on the couch without taking off your shoes. If you do, you will lose the opportunity for someone to read and follow the guidelines dictated by the sole of your foot: “If you are reading this, bring me a Beirão.”

The sweaters obey the rules of Christmas “ugly sweaters”, “with an intentional bad taste and very characteristic of the season”, with Christmas motifs and an unfriendly message: “This sweater is not ugly, you are”, complemented by a kind of command – “Shut up and bring me a Beirão.”

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